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Discover—Reveal Visitor Insights

Omniture® Discover® is now Adobe® Discover™, powered by Omniture®. Adobe Discover provides web analysts and online marketers with the deepest insights and most concise segmentation as revealed by unlimited real-time visitor information. Discover delivers a comprehensive, multi-dimensional view of customers that enables marketers with accurate, timely and insightful decisions—improving the performance of their business. Discover is part of the Adobe® Online Marketing Suite.

Business Challenges

A key challenge most companies are facing today is their inability to quickly measure and segment hundreds of millions of customer transactions across multiple channels. This lack of integrated data across channels and a comprehensive view of customer behavior is a challenge faced by many online marketers to makes successful, and profitable, business decisions.

Solution

Adobe Discover is the industry-leading product engineered to address these challenges by providing online marketers with following benefits:

  • Real-time measurement and segmentation of web and mobile customer transaction data for higher conversion and ROI
  • Increase and understand multi-session conversion across different content groups with advanced fallout analysis
  • Gain deep understanding of how visitor behavior changes over time at the individual dimension level. Also, using multi-report analysis, compare visitor behavior side-by-side in a single work space.
  • Improve site design, navigation, layout, content placement, customer conversion and explore unique customer paths with multi-dimensional site analysis and dynamic path flow.

  • Instantly identify new visitor segments

    Discover provides unlimited segmentation for marketers to identify new segments or increase value of existing segments across Web and Mobile traffic..

  • Analyze visitor trends

    Discover provides marketers with faster and deeper insights on changing visitor trends at an individual dimension level. Compare trends between multiple values in a single report.

  • Improve site design, navigation and conversion

    Discover enables marketers to visualize the paths that customers are taking through the site providing insight to those that are the most profitable or lead to the highest conversion.

  • Improve Web site customer experience

    Discover enables marketers to aggregate the behavior of visitors or drill down to a single visit level to improve customer experience.

  • Improve conversion and reveal compelling insights

    Discover enables marketers to analyze their Adobe® Test&Target;™ campaigns to create segment analysis and reveal visitor segment insight from their Adobe Survey campaigns.

  • Multi-Dimensional Site Analysis

    Visualize complex, non-linear site navigation by customer segment using color, size, position, movement and volume.

  • Unlimited Real-time Segmentation

    Compare several customer segments and key performance metrics to quickly identify new valuable segments and increase value of existing segments across Web and Mobile visitors.

  • Improve conversion and reveal compelling insights

    Analyze Test&Target; campaign effectiveness and understand customer segment insights with the addition of attitudinal data from Adobe Survey for higher conversion.

  • Multi-Report Work Space Analysis

    Easily manage and conduct complex multiplereport analysis in a single workspace, enabling side-by-side comparison without need to toggle between separate report tabs.

  • Advance Fallout-Reports

    Dynamically build & analyze online conversion processes on multiple pages.

  • Mobile Segment Reports

    Gain deeper insight of mobile visitor behavior such as comparing mobile conversion with web conversion and keyword search by mobile visitors vs. web.