Training

Landing Page Optimization Certification

Administered by MarketingExperiments, this pre-day certification is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, lead-gen, and subscription paths to dramatically increase sales. Attendees’ key takeaways will include:

• OPTIMIZATION: You will analyze and improve a key landing page from your ecommerce, subscription, or lead-gen paths
• LEARNING: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages
• ACHIEVEMENT: You will achieve professional certification in Landing Page Optimization from MarketingExperiments

As a special benefit to Omniture customers, the cost for MEC’s Landing Page Certification course has been reduced to $549.00 (a value of $1,995.00).

Omniture University

The same world-class training Omniture offers year round is available to you at Summit. We will be holding full-day classes on Tuesday, March 2, at a cost of $549 per person, per class—a savings of $250! These Omniture University courses will be held at The Little America Hotel, one of our host hotels for Summit 2010. Simply book another day and come early if you’re interested in this training opportunity. Omniture University provides a flexible ecosystem of education, training and certification programs, giving you the skills and knowledge you need to make Omniture technology work harder for you.

The available classes are listed below:

• SiteCatalyst User Training

  This course teaches you how to use the SiteCatalyst interface and is tailored to help you find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the exact answers you are looking for, and how to customize reporting for effective decision making.

• SiteCatalyst Advanced Features and Tools

  This course is designed to familiarize SiteCatalyst Admins and super-users with the several advanced features, tools, and products that help you customize and segment your data, as well as measure and optimize marketing campaigns. In this course you will learn about segmentation tools in SiteCatalyst, including Classifications, Data Warehouse, ASI, etc. You will also become familiar with tools and products specializing in importing data into, and exporting data out of, SiteCatalyst.

• Insight Analyst Training

  This training begins with a general overview of architecture, terminology and concepts of Omniture Insight. It then teaches students how to navigate through the application and create and design new analysis workspaces, reports and dashboards. This course is designed to give a good working knowledge of how to use Insight to analyze your data.

• Test&Target; Fundamentals

  This course provides hands-on instruction of Omniture Test&Target; for new users who will be using the tool on a regular basis, or for those who will be managing such users. It explains the essentials so that students walk away with a working knowledge of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results.

• SearchCenter User Training

  This course will teach you how to use SearchCenter to centralize keyword management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds, and enable automated email alerts. Also, learn how to generate custom and automated reports and intelligently optimize keyword campaigns based on multi-session visitor behavior.

• Omniture Suite Training

  In this course you will get a high-level look at all of the different Omniture products. You will learn how all of the different products fit together to complete the Omniture Marketing Suite. Included are a few hands-on opportunities as you learn about the products. You will also see how integrating these products can bring you great value as you architect your online optimization solutions.