Why Attend?

This is the Must-Attend Event of the Year for Every Omniture Customer!

Don't miss out on this opportunity to advance your career and immediately benefit your company.

Lead the Next Digital Decade

With the explosion of social media, video and mobile content, as well as the continuing increase of ad dollars shifting online, today's marketers are faced with a great challenge: harnessing digital content to engage and acquire customers.

At Summit 2010, learn how Omniture, An Adobe company, will enable you to create, measure and optimize digital experiences to revolutionize how the world engages with ideas and information in the coming decade.

Networking and Entertainment

  • Network with and build relationships with your industry peers
  • Enjoy world-class Skiing at Snowbird

Hear Keynotes from Industry Luminaries

  • Seth Godin

    Hear from Seth Godin, author of 12 marketing bestsellers, including The Dip and Meatball Sundae. Come and learn from Seth how you can stay ahead of marketing trends and lead the next digital decade.

  • John Battelle

    John Battelle was co-founding editor of Wired Magazine and is truly a “Titan of Technology” – a trusted voice of reason in a universe of hype and noise. Attend Summit to hear him discuss the companies, strategies, and people driving the powerful second-generation Web innovations.

Choose from Over 50 Breakout Sessions

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Omniture® Online Marketing Suite™

  • Transform From Web Analytics to Online Marketing
  • Become a Data-driven Online Marketing Organization
  • Optimize Your Marketing Spend with New and Emerging Channels
  • Omniture on Omniture: Best Practices from the Omniture Marketing Team
  • Video Killed the Radio Star: How to Optimize Online Video
  • Measure the Value of Flash-based Rich Internet Applications
  • Getting Data In and Out of the Omniture Online Marketing Suite
  • Develop Online Marketing Apps for the Omniture Platform

Visitor Acquisition

  • Leverage Analytics to Build a Foundation for Your SEO Program
  • Macro-trends, Innovations and Plans in Search Engine Marketing: A Panel Discussion with the Top Search Engines
  • Evolve Profit Maximization Algorithms for Paid Search
  • Tactical Tips You Can Use Today to Impact Your SEM Campaigns
  • Attribution Models: Start Simple (and Evolve)
  • Use SEM and Social Media to Spark Viral Campaigns
  • How Data and Analytics are Shifting the Display Advertising Landscape
  • Generate Response from High-value Users through Mobile Acquisition

Conversion

  • Rethink the Landing Page’s Role in Conversion
  • Organizational Readiness for Optimizing Conversion
  • Use Automated Behavioral Targeting to Improve Site Conversion
  • Personalize the Virtual Shopping Aisle
  • Best Practices for KPI-driven Recommendations
  • Money Talks: How to Ensure Your Online Tests Drive Revenue
  • Use Re-marketing to Bring Visitors Back to Your Web Site
  • Target Audience Segments
  • Capture Visitor Intent to Build a Better Customer Experience
  • Backstage with Test&Target; ROI Rock Stars
  • Proven Holiday Conversion Tactics for Online Retailers
  • Pump Up Conversion Using Analytics-Driven Site Search and Navigation

Analytics

  • SiteCatalyst®: The Essentials
  • SiteCatalyst: Advanced Power Strategies
  • Create Social Media Advocates for your Brand
  • Best Practices for Measuring Social Media
  • Measure, Monitor and Act on Twitter
  • Create High-value Mobile App Experiences
  • Leverage Analytics to Beat Fraudsters Lurking on your Online Stores
  • Use Discover® to Identify Personas and Create Smart Segmentation Strategies
  • Create Sites That Stick Using Retargeting and Personalization
  • Improve Your Funnel: Using Analytics to Win the Quest for Conversion
  • Measure the Success of Customer Engagement
  • Killer Analytics: Best Practices for Making Analytics Strategic
  • Audience Measurement: Overview of the Integration with ComScore
  • Integrate Offline Customer Data to Enhance Online Marketing
  • Use Multichannel Analytics to Optimize Ad Spend to Click to Revenue
  • Retargeting Strategies Based on Multi-channel Customer Profiles
  • How Microsoft Optimizes Online Advertising on Bing Using Omniture Insight™
  • Use Omniture APIs to Build Solutions that Meet Business Objectives
  • The Data Insertion Highway: Alternate Routes for Getting Data In
View Full Agenda

Learn from Hands-on Training and Labs

Experience a full day of training for $549 (a savings of $305) is available through December. The price moves to $649 in January.

  • SiteCatalyst User Training
  • SiteCatalyst Advanced Features and Tools
  • Omniture Merchandising™ Commerce Merchandising Console Training
  • Insight Analyst Training
  • Test&Target;™ Fundamentals
  • SearchCenter® User Training
  • SiteSearch™ User Training
  • Omniture Online Marketing Suite Training

Register Now