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AOL Finds Growing Business Around Branded Video Programs

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AOL Finds Growing Business Around Branded Video Programs

AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships. As an example, she says "The Savings Experiment," which is sponsored by Bank of America, has garnered some 12 million views. Cahn, who joined AOL earlier this year from YouTube where she ran Branded Entertainment, will moderate Tuesday's (9.27) Beet.TV Leadership Webcast about branded content. Panelists will include the prominent Hollywood television executive Lloyd Braun,and advertising executives Scott Donaton from Ensemble/Universal McCann, Yolanda Lam of MediaVest and Stephanie Sarofian of Digitas. You can find the program on this page. The Webcast begins at 2:00 p.m. EDT. Andy Plesser

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