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Digitas' Sarofian: "Audience Design" is Key to Branded Entertainment
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Digitas' Sarofian: "Audience Design" is Key to Branded Entertainment
"Audience and data is sexy" and is key to the success of branded content says Stephanie Sarofian, Managing Director of Brand Content and EVP at Digitas, in this interview with Beet.TVSarofian was a panelist in the Beet.TV Leadership Webcast on Branded Content. You can watch the entire 90-minute session right here. We spoke with her after yesterday's session.Andy Plesser
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Category
News and Politics -
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Release Date
Sep 28, 2011
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Runtime
05:31
