Express Email Marketing® helps you attract subscribers to your website with easy to use sign-up forms. Sign-up forms enable you to build a permission-based subscriber list. Permission-based subscribers are those subscribers who have explicitly asked to receive email announcements from you.
When you create a sign-up form, you can select standard questions to ask your subscribers, such as their name, address, age, and contact information. You can also create your own custom questions to gather additional information about your customers. The sign-up form also allows you to categorize your subscribers by interest groups. Using interest groups ensures that your subscribers are getting the email campaigns that match their interests.
The information you collect in the sign-up forms displays in the each subscriber's profile on the Subscribers page.
Using a Subscribe link on your website is another way to attract subscribers. With this option, visitors can subscribe to your mailing list with just one click of a button. For more information see Adding Subscription Links to Your website.
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