| SiteCatalyst Web Beacons
(N/A)
|
1
|
JavaScript beacons are the primary data collection method
for SiteCatalyst. This data source cannot be activated or removed through this
interface. If you wish to change or add a Web beacon data source, contact your
Account Representative.
|
| Web Server Log Files
(Web Log)
|
2
|
Most Web servers generate log files that record every page
served. Using this data source, you can process the log files from most Web
server data and add this data to your reports.
|
| SiteCatalyst Rollups
(N/A)
|
3
|
SiteCatalyst can "roll up" data from multiple sites into a
single suite of reports. These reports then reflect the activity across all the
associated Web sites. This data source cannot be activated or removed through
this interface. If you wish to change or add a SiteCatalyst Rollup data source,
contact your Account Representative.
|
| ASI
(N/A)
|
4
|
By using the Segment Wizard, you can leverage
SiteCatalyst's ASI technology to build reports that reflect the activity of a
particular segment. For example, using the Wizard you might create a segment
showing only the visits that resulted in a purchase.
|
| Generic Ad Server
(Standard)
|
5
|
Lets you integrate impressions and other top-line metrics
about your ad serving activities from your ad server into SiteCatalyst. This is
the generic ad server data source and should be used if your specific ad server
is not supported.
|
| Generic Email Campaign Server
(Standard)
|
6
|
Lets you integration metrics from your email campaign
server into SiteCatalyst. Commonly incorporated metrics include the number of
messages sent, messages delivered and messages read. This is the generic email
campaign data source and should be used if your specific email campaign server
is not supported.
|
| Generic Pay-per-Click Service
(Standard)
|
7
|
Lets you import data about your pay-per-click performance
including impressions, clicks, and costs. This is the generic pay-per-click
data source and should be used if your specific pay-per-click service is not
supported.
|
| Generic Call Center
(Standard)
|
8
|
Lets you integrate information about your call center into
the SiteCatalyst reporting. Metrics more commonly imported include the number
of calls, time on the phone, the agent, and total sales. This data source is
the generic call center data source and should be used if your specific call
center software is not supported.
|
| Generic Customer Support Application
(Standard)
|
9
|
Facilitates the integration of information from your
customer support software into the SiteCatalyst reporting interface. It
includes metrics such as the number of new incidents, number of incidents
resolved, and the time spent resolving incidents. This is the generic customer
support data source and should be used if your specific customer service
application is not supported.
|
| Generic Survey Data
(Standard)
|
10
|
Lets you integrate survey results from a third-party tool
into SiteCatalyst showing overall how satisfied customers are by their
interactions with your site. This is the generic survey data source and should
be used if your specific survey data service is not supported.
|
| Generic Site Download Speed
(Standard)
|
11
|
Integrate data from an application or service that tracks
the speed of your downloads with your SiteCatalyst data. This is the generic
download speed data source and should be used if your specific download speed
software or service is not supported.
|
| Generic Data Source - Summary Data Only
(Standard)
|
12
|
Use this generic data source when there is no better match
to the type of data that you want to import into SiteCatalyst.
|
| Site-Level Traffic Data Source
(Traffic)
|
14
|
Imports Traffic data for your entire Web site. For example,
Page Views.
|
| Breakdown Traffic Data Source
(Traffic)
|
15
|
Imports Traffic data broken down by another Web site
variable. For example, Page Views by Product.
|
| SearchCenter Bulk Upload
(Standard)
|
17
|
Provides manual and excel-automated bulk uploads within
SearchCenter.
|
| Generic Data Source
(Full Processing)
|
20
|
The generic full data source allows you to import log file
data into SiteCatalyst. This data will be processed as if it were received by
Online Marketing Suite servers at the time specified (each hit receives a
timestamp).
|
| Product Returns
|
26
|
Lets you Import product return data and associate it with a
purchase ID. Use this data source to identify search engines, keywords,
campaigns and other attributes that are more likely to generate returns.
|
| Product Cost
|
27
|
Lets you provide the actual cost of products purchased and
shipped from your site. Once cost or profit is associated with products, you
can accurately report on the most profitable campaigns, keywords and internal
promotions for your site.
|
| Order Status
|
28
|
Lets you use metrics to identify the status of every order
made - including orders canceled, shipped, completed, or deemed fraudulent.
Order status reporting can identify which acquisition methods generate the
highest order completion rate.
|
| Lead Generation
|
29
|
Lets you upload information about the results of every lead
generated on your site, including actual revenue generated. Once revenue is
accurately attributed to lead IDs, you can identify your most profitable
campaigns and promotions.
|
| Online Quote
|
30
|
Lets you record offline transaction revenue and other
metrics resulting from online quotes. Once metrics are provided you can
identify the most profitable campaigns and promotions leading to quotes.
|
| Call Center Data
|
31
|
Lets you upload call center transactions to identify the
situations (campaigns, promotions, etc.) that lead customers to pick up the
phone.
|
| Generic Data Source - Transaction ID
(Integration)
|
32
|
Lets you tie offline events to an online event. The
transaction ID acts as a key betwen the offline and online events.
|
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