Profile Passing & Offline Conversion API
The Third-party Profile Passing and Offline Conversion API lets you programmatically pass a user profile and map a third-party user ID to T&T.-
Pass a User Profile: Use the profile passing API to pass
third-party segmentation data into Test&Target (T&T) as profile
attributes for targeting. This lets you use Test&Target to target content
based on segmentation data from analytics vendors, as long as you know the
T&T ID for the user to which the passed-in data belongs.
Using the Test&Target ID is preferred, but the API also supports using a third-party ID (assuming the ID is already stored in Test&Target). Contact your Account Representative for further details.
- Map a Third-Party User ID to T&T: Use the Offline Conversion API to associate a visitor ID in your system with a Test&Target visitor ID. Doing this lets you add additional profile information to the visitor's Test&Target persistent profile.
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