Enhance SiteCatalyst with Alexa Statistics

Posted by cballam on Dec 1, 2008
53 votes

This sample application shows you how to enhance your Omniture SiteCatalyst data with Alexa Internet traffic statistics. It demonstrates how to obtain and add the following Alexa statistics to your SiteCatalyst referring domains statistics allowing you to identify new online marketing opportunities:

  • Rank
  • Site Links In
  • Reach
  • Reach per Million
  • Page Views
  • Page Views per Million
  • Page Views per User

Features Include:

  • Export referring domains via the Omniture Reporting API
  • Obtain Alexa statistics for each referring domain via the Alexa Web Information Service
  • Import Alexa statistics into the Omniture platform via Data Sources

System Requirements:

  • PHP 4.0.2 or newer
  • NuSOAP (included)
  • CuRL
  • Web Server (Apache, IIS, etc.)

Omniture Requirements:

  • Omniture Login/Report Suite
  • Omniture Web Services Access (Username/Shared Secret)
  • 1 eVar
  • 8 Events
  • 1 Data Source (Generic - Summary Data)

Alexa Requirements:

  • Alexa Web Information Service Access (Access Key, Secret Access Key)

Attachments: to download.

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