Travel.com.au drives targeted marketing with Omniture Discover

Omniture Discover—Reveal Visitor Insights

Omniture Discover® provides Web analysts and online marketers with the deepest insights and most concise segmentation as revealed by unlimited real-time visitor information. Discover delivers a comprehensive, multi-dimensional view of customers that enables marketers with accurate, timely and insightful decisions—improving the performance of their business. Discover is part of the Omniture Online Business Optimization Suite.

Business Challenges

A key challenge most companies are facing today is their inability to quickly measure and segment hundreds of millions of customer transactions across multiple channels. This lack of integrated data across channels and a comprehensive view of customer behavior is a challenge faced by many online marketers to makes successful, and profitable, business decisions.

Solution

Omniture Discover® is the industry-leading product engineered to address these challenges by providing online marketers with following benefits:

  • Real-time measurement and segmentation of Web and mobile customer transaction data for higher conversion and ROI
  • Increase and understand multi-session conversion across different content groups with advanced fallout analysis
  • Gain deep understanding of how visitor behavior changes over time at the individual dimension level. Also, using multi-report analysis, compare visitor behavior side-by-side in a single work space.
  • Improve site design, navigation, layout, content placement, customer conversion and explore unique customer paths with multi-dimensional site analysis and dynamic path flow.

  • Learn Efficiently, Target Effectively

    Employ popular testing and targeting approaches including: A/B, MVT, segment and 1-to-1 from a single application—eliminating the need for multiple-point solutions.

  • Deliver Relevant Content

    Personalize content and increase relevance at all customer touch points on the Web site and across online channels.

  • Create Tests Visually

    An onsite visual interface allows marketers to create and implement content tests and targeted campaigns directly on their Web site—just as visitors will experience them—without any special configuration.

  • Segment for Better Targeting

    Marketers define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners and promotions.

  • Build Visitor Profiles Automatically

    Create comprehensive and anonymous views of visitor interactions—automatically; then use these views to deliver relevant content to visitors.

  • Multi-Dimensional Site Analysis

    Visualize complex, non-linear site navigation by customer segment using color, size, position, movement and volume.

  • Unlimited Real-time Segmentation

    Compare several customer segments and key performance metrics to quickly identify new valuable segments and increase value of existing segments across Web and Mobile visitors.

  • Improve conversion and reveal compelling insights

    Analyze Test&Target; campaign effectiveness and understand customer segment insights with the addition of attitudinal data from Omniture Survey for higher conversion.

  • Multi-Report Work Space Analysis

    Easily manage and conduct complex multiplereport analysis in a single workspace, enabling side-by-side comparison without need to toggle between separate report tabs.

  • Advance Fallout-Reports

    Dynamically build & analyze online conversion processes on multiple pages.

  • Mobile Segment Reports

    Gain deeper insight of mobile visitor behavior such as comparing mobile conversion with Web conversion and keyword search by mobile visitors vs. Web.