SiteSearch—Guided Search for Targeted Results

Description

Omniture SiteSearch™ gives marketers the ability to control and optimize the search results on their sites. It also gives them greater control over the search experience with presentation and navigation features designed to spotlight, and guide visitors to, the most relevant information. Integrated with Omniture SiteCatalyst®, SiteSearch dynamically promotes the most successful products, services and content to the top of search results using analytics-derived metrics such as revenue, conversion rates and page views. SiteSearch is part of the Omniture Online Business Optimization Suite.

Business Challenges

Search is the primary form of navigation for many Web sites. Sites must be able to respond to each visitor’s unique search intent and guide them to the most relevant information related to their needs. Visitors that are unable to find relevant content and products on a site are likely to seek them elsewhere, leading to lower conversion rates, reduced page views and advertising revenue, and increased customer support costs.

Solution

Omniture SiteSearch connects site visitors with the information, products and services they seek—quickly and easily. SiteSearch enables marketers to better target search results to visitors, manage relevance and ranking and use visitor behavior to automatically boost results based on criteria such as conversion, popularity and more.

  • Analytics-Driven Search

    Automatically promote best performing products or content based on business rules driven by site analytics metrics.

  • Simplify the Search

    Experience Lead visitors to relevant products or content by enabling them to refine search results on the fly based on marketer-defined information categories.

  • Simplify the Search

    Experience Lead visitors to relevant products or content by enabling them to refine search results on the fly based on marketer-defined information categories.

  • Targeted Presentation for Search Results

    Dynamically change the format of search results based on the type of search, set of results returned, or the context of the search.

  • Spotlight Content Automatically

    Automatically aggregate and display content from SiteSearch based on user defined business rules.

  • Keyword Reporting

    Provides actionable intelligence about visitor searches, including top keywords and failed searches.

Analytics-driven Search Results

  • Create ranking rules to influence site search results
  • Choose metrics from any SiteCatalyst report suite to influence search results
  • Weight different metrics to influence results rankings
  • Target ranking rules to different visitor segments
  • Preview analytics-driven ranking results
  • Compare relevancy and analytics-driven ranking scores
  • Specify time periods for data aggregation of analytics metrics used to drive search ranking business rules
  • Combine offline data with analytics-based metrics to influence search ranking business rules

Guided Search

  • Automatically display dynamic refinement options based on product attributes
  • Offer multiple refinement options for individual products and product categories
  • Context highlighting to emphasize search terms found in context
  • Conditional facets support complex search results hierarchies
  • Refinement options guarantee visitors always get a search result
  • Support for a broad range of file types, including HTML, Adobe PDF and Microsoft Office formats

Targeted Presentation

  • Template editor provides seamless matching of search results to a site’s look and feel
  • Pre-built best practice templates available
  • Categorize result sets to support multiple types of structured and unstructured information—index knowledgebase content, forums, user-generated content and more
  • Customizable search interface with controls for date ranges, word or phrase matching and entity matching

Content Spotlighting

  • Target promotional content for specific keywords in the context of search results
  • Automatically present related products or content in the context of search results
  • Automatically aggregate and spotlight top-performing content for specific keywords
  • Integrate third-party content into search results for specific keywords

Keyword Reporting

  • Tag search results pages to track visitor search behavior
  • Determine which search terms drive site conversion
  • Compare Web site search behavior to browsing behavior to determine the most effective paths to conversion
  • Generate search term reports, by phrase or word, or by day, week or month
  • Logging tracks and reports on indexing schedules to »»ensure all content and products are included in the index