Omniture Online Business Optimization Platform

Omniture is fundamentally changing the way business is done online by helping our customers answer critical business questions, including:

• How do I increase revenue from my home page?
• How do I increase the number of leads to my site? How responsive is my repeat customer segment to personalized suggestions?
• How do I evaluate and optimize the efficiency of keyword buys?
• How do I decrease my customer acquisition cost?
• How do I decrease my online support costs?
• How does free shipping increase my margin?
• How do I accelerate my supply chain?
• How do I improve product planning, pricing and promotion?
• How do I best allocate my manufacturing resources?

These questions are answered through the use of the Omniture Online Business Optimization Platform. The platform is currently comprised of the following on-demand applications:

• Omniture SiteCatalyst®—the industry’s number one Web analytics solution.
• Omniture Discover™ and Discover OnPremise™—advanced segmentation and analytics available both on demand and on premise.
• Omniture Genesis™—automated integration of Web analytics and marketing applications using a “Plug and Play” interface.
• Omniture SearchCenter™—automated search marketing for optimizing SEM results.
• Omniture Testing & Targeting™—create powerful uplift by putting easy A/B and multivariate testing as well as 1-to-1 behavior–based targeting into the hands of your marketers.
• Omniture Site Search & Publish™—Site search and Web content management for Web site optimization.
• Omniture Survey™—measure audience sentiment

Through one easy-to-use interface, the Omniture Online Business Optimization Platform measures, optimizes, automates and enhances your online and multi-channel business initiatives. Get on the Platform today! Start making real-time, data-driven decisions that increase revenue and lower costs.