Mobile analytics, testing, and optimization for the Adobe® Online Marketing Suite, powered by Omniture®
Adobe mobile analytics help you measure, test, and analyze your mobile websites, apps, and campaigns, giving you the information you need to optimize mobile content to increase user engagement and conversion rates.
Business challenge
As the use of mobile devices rapidly increases, organizations want to effectively engage with consumers through the mobile channel. However, simply creating a mobile website or application is not sufficient. Marketers must measure and analyze the mobile channel to quantify the ROI of their marketing efforts.
The problem faced by marketers is the fragmentation of mobile device platforms, types (feature phones, smartphones, tablets), and capabilities (screen size, video support) complicates the mobile analytics measurement of mobile content. Furthermore, once you understand how your mobile channel is performing, it's important to continuously optimize your content to increase engagement and conversion for business success.
Solution
Adobe mobile analytics and optimization solutions provide comprehensive measurement of your mobile channel, deep analysis of mobile content across mobile devices, and powerful optimization tools to deliver targeted content to your mobile audience.
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Analyze all channels in one place
With Adobe® SiteCatalyst®, powered by Omniture®, measure, analyze, and optimize data integrated from mobile channels and other online channels, such as web, search, and email, in one application, saving time and money.
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Measure content on any mobile device
Adobe SiteCatalyst measures any content, such as mobile-optimized websites, native mobile applications, and video, on all types of mobile device, including feature phones, smartphones, and tablets.
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Target specific audiences
Using Adobe Test&Target;™, powered by Omniture, optimize mobile content for specific segments to improve conversion rates and increase revenue.
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Optimize rich media
Adobe Scene7® automatically optimizes rich media for delivery to a range of mobile devices, accounting for screen size and resolution.
- Measure mobile-optimized websites.
- Measure native mobile applications across the leading smartphone device platforms.
- Identify a wide range of mobile devices, including feature phones, smartphones, and tablets, via a global device library.
- Analyze mobile visitor engagement and conversion events.
- Analyze mobile device capabilities for an audience with prebuilt reports, including device manufacturer, device type and model, screen size, color depth, and video and audio formats.
- Analyze the mobile channel in comparison with other online channels.
- Understand the most visited mobile app pages, how visitors are engaging with the content, and visitor flow across the app, helping marketers optimize mobile app content for higher conversion.
- Compare the behavior of a mobile audience with a desktop audience using advanced segmentation based on geo-location or mobile device attributes.
- Access key dashboards and reports from Adobe® SiteCatalyst®, powered by Omniture®, with mobile apps for marketers.
- Target personalized content to mobile sites and mobile apps in real time with Adobe Test&Target;™.
- Quickly and continually execute multiple A/B and multivariate tests for mobile content.
- Increase mobile content relevance through segmentation, targeting, and automated personalization.
- Change content and the user experience inside a mobile application without needing to release an update through a mobile app store.
- Deliver optimized, rich media to mobile websites and apps via Adobe Scene7®.
- Use dynamic image sizing from web to email to mobile, including full-screen image zoom viewers.
- Include multitouch and gestures for image viewing.
- Publish video for mobile with custom encoding into Adobe Flash® Player compatible formats as well as other video formats.