Best Practice Guides

Summary
The beauty of Web analytics—and the promise of the Internet—is the ability to capture nearly unlimited amounts of data about your Web site. That said, without a clear strategy to “measure what matters”—and a powerful analytics tool to help you turn that information into answers—your Web analytics initiatives will quickly drown in a sea of data. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.