Capture Download Link Text

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by usujason on 8/30/10

Recently I had a client request to capture the link text associated with PDF downloads from their site. I scratched my head for awhile and finally decided the best option was to ask the Twitter community for help.

My good buddy Andreas came to the rescue. The Goal Capture 'The Dude - A Complete Biography', from the link below, into a custom conversion variable.

href=site.com/the_dude.pdf"
link text="The Dude - A Complete Biography"

The Code

var url=s.linkHandler(".pdf","d");
if(url){
            var currentobj=s.eo?s.eo:s.lnk;
            if (currentobj && currentobj.innerHTML) {
                        s.eVar1 = currentobj.innerHTML;
                        s.linkTrackVars="eVar1";
            }
}

The Result

s.eVar1="The Dude - A Complete Biography";

Thanks Andreas, the code is clean, concise, and accomplished exactly what I needed! NOTE: The above requires the addition of the linkHandler plugin to your s_code.js file. Jason Thompson is a Senior Analytics Consultant at Numeric Analytics. You can follow him on Twitter at twitter.com/usujason.

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