OREM, Utah – Dec. 04, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that MotoSport.com has seen a significant increase in online conversions through its integrated use of Omniture SiteCatalyst Web analytics and Bazaarvoice Social Commerce technology. The online provider of motocross, biking, and racing equipment chose the combined solution to better leverage consumer generated content.

MotoSport’s niche customer community educates one another about products and specifications through merchandise reviews. MotoSport relies on Omniture SiteCatalyst to measure the impact of those reviews, which are enabled by Bazaarvoice’s consumer-generated content tools Ratings & Reviews and Ask & Answer. The SiteCatalyst measurements of buyer-to-browser conversion rates for those products with reviews against those products without reviews showed an average of 21 percent incremental increase in conversion for reviewed products, as well as a higher average order value for reviewed products.

“Before using the integration, MotoSport had to spend a great deal of time and resources to differentiate conversion rates for those products with customer reviews and personalized content to those without in its reporting,” said Faramarz Farhoodi, CIO and VP of eCommerce at MotoSport. “Through the integration of Omniture SiteCatalyst and Bazaarvoice, MotoSport improved its ability to accurately determine the impact of social engagement on its site and clearly see that those products with reviews convert better than those without.”

MotoSport used SiteCatalyst and Bazaarvoice through Omniture Genesis, a marketing platform that integrates complementary third-party applications with Omniture products giving customers a single view into their marketing data. The integration allowed MotoSport to glean additional information about the popularity of its products and measure the impact of consumer content and contributor information on conversion.

“We are pleased at the effectiveness of the integration between Bazaarvoice technology and Omniture SiteCatalyst,” said Sam Decker, CMO at Bazaarvoice. “By measuring the impact of consumer-generated content tools, we have enabled MotoSport to increase buyer confidence and utilize that knowledge to drive targeted online campaigns. We have been able to see how Bazaarvoice together with Omniture SiteCatalyst help customers achieve higher conversion rates and offer products relevant to online consumer communities such as MotoSport.”

“The Omniture Genesis platform continues to contribute insightful marketing data that was previously difficult to obtain,” said John Mellor, executive vice president of business development and corporate strategy at Omniture. “Building an online community that gives consumers a place to connect to buyers with similar interests is an extremely important part of marketing strategies for niche retailers. Providing MotoSport with a way to capture and measure the impact of consumer engagement is a great example of the value and power of integrating Omniture and an accredited Genesis partner like Bazaarvoice.”

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice's recent awards include the 2008 ClickZ Marketing Excellence Award for Best Social Media Marketing Platform and the Austin Business Journal's 2007 Tech Innovator Award. Bazaarvoice currently serves over 290 eCommerce leaders including Borders, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, P&G;, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, Paris, and Singapore. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry’s largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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