Omniture Acquires Touch Clarity

Combined Technology Delivers Automated Revenue and Profit Lift to Customers

Touch Clarity Background
Based in London, England, Touch Clarity is a global leader for automated on-site behavioral targeting—uniquely combining the most sophisticated advancements in real-time predictive modeling, data mining and machine learning, along with tried and true direct marketing principles. Touch Clarity’s clients include industry leading Web sites such as AOL, HSBC, BT (British Telecom), Lloyds TSB, Barclays, Alliance Leicester, and HBOS.

Click here to view Touch Clarity’s Web site.

Omniture & Touch Clarity – A “Game Changing” Combination
Omniture and Touch Clarity have joined forces to enhance online business optimization—bringing together the power of Web analytics and advanced behavioral targeting technology. The combined technology delivers automated revenue and profit uplift to customers derived from Web analytic data.

There are significant synergies between Omniture and Touch Clarity that include corporate goals, market vision, technology innovation and a passion for customer success.

Expanding Online Business Optimization
With the combined technology, companies will be able to automatically optimize their site, marketing offers and channels in real-time using existing infrastructure and a technology that learns over time. Now, companies can leverage Omniture’s data measurement infrastructure and Touch Clarity optimization algorithms to deliver the right content or offer to each visitor during each visit.

Touch Clarity is already integrated with Omniture SiteCatalyst® through Omniture Genesis™, and is an accredited application partner of Omniture’s Open Transaction Framework™--a simplified data collection process that utilizes the Omniture Universal Tag.

This results in significant uplift in customer acquisition, conversion and retention.

This approach allows companies to:

  1. Optimize current site visits by delivering an experience based on known attributes and behavior
  2. Optimize outbound campaigns (e.g. display ads, email, search, etc.) based on known attributes and behavior
  3. Deliver optimized content in real-time
  4. Leverage content based on an increasingly intelligent “profile” of a visitor with continuous testing against site options (e.g. offers)
  5. Integrate seamlessly with existing site technologies (e.g. CMS systems, marketing systems, etc.)

PRESS RELEASE

Omniture Acquires Behavioral Targeting Company Touch Clarity

Combined Technology Now Delivers Automated Revenue and Profit Uplift for Customers, Increasing Addressable Market Opportunity

OREM, Utah and LONDON, England – February 14, 2007 – Omniture, Inc. (NASDAQ:OMTR), the fastest organically growing software company and a provider of online business optimization, today announced it has signed a definitive agreement to acquire privately held Touch Clarity, a leading on-demand provider of automated behavioral targeting. Under the terms of the agreement, Omniture has agreed to pay total consideration of up to $51.5 million (plus approximately $8.5 million in assumed vested stock options). The transaction is subject to customary closing conditions and is expected to close as soon as practical, no later than the first quarter of 2007.

Click here to view the entire press release.