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In 2007, TouchClarity was acquired by Omniture, the worldwide leader in online business optimization and web analytics. For more details regarding the acquisition, view the press release.
As a result, the TouchClarity Targeting solution has been rebranded Omniture TouchClarity and integrates seamlessly with Omniture SiteCatalyst through Omniture Genesis, allowing enterprise organizations the ability to instantly achieve significant increases in conversion rates, revenue and profitability by automating the optimization process of providing each individual visitor to the Web site a more relevant and satisfying online customer experience.
By leveraging the rich online customer behavior data that Omniture SiteCatalyst captures and analyzes, Omniture TouchClarity fully automates the decision making of targeting the right content to the right customer at the right time. The end results are greater relevance for your customers and greater revenue for your business. In a recent Forrester Research study with over 300 marketing executives, it was ranked the #1 area of planned Web marketing technology investment for 2007.
- Learn more about the emerging field of on-site behavioral targeting.
- Learn how you can achieve automated revenue and profit uplift with Omniture TouchClarity.
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