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Acquisitions
Visual Sciences
On January 17, 2008, Omniture Inc. (Nasdaq: OMTR) completed its acquisition of Visual Sciences, Inc. View press release. The combination of Omniture and Visual Sciences creates a company with substantial scale and resources to deliver industry leading products and services that address the rapidly expanding online business optimization market. The combined company will be able to accelerate investments, meet a wider set of customer needs through a richer solution set and have a significantly greater opportunity to grow into new markets.
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Offermatica
On December 13, 2007, Omniture completed the acquisition of Offermatica, the industry leader for A/B and multi-variate testing. Omniture and Offermatica have joined forces to provide the industry’s first and only integrated optimization suite—bringing together the essential elements of Web analytics, A/B and MVT testing and one-to-one behavioral targeting.
The combination of Omniture’s leading web analytics and on-site behavioral targeting capabilities with Offermatica’s leading A/B and multivariate testing tool will empower marketers to optimize their site at any time for any one.
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Instadia
On January 18, 2007, Instadia was acquired by Omniture, the leading global provider of Web analytics and online business optimization services. Instadia’s mission was to help our customers increase the performance of their business through insights gained from Web analytics. Omniture’s acquisition of Instadia doesn’t change that mission—it enhances it. Through the acquisition, we can now offer you the industry leading web analytics solution in addition to a much broader set of products that together make up a complete business optimization platform.
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TouchClarity
Earlier this year, TouchClarity was acquired by Omniture, the worldwide leader in online business optimization and web analytics. As a result, the TouchClarity Targeting solution has been rebranded Omniture TouchClarity and integrates seamlessly with Omniture SiteCatalyst through Omniture Genesis, allowing enterprise organizations the ability to instantly achieve significant increases in conversion rates, revenue and profitability by automating the optimization process of providing each individual visitor to the Web site a more relevant and satisfying online customer experience.