Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

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Landing pages that propel visitors toward their goals (and yours)DETAILS Authors Jeff Softley, Director, web analytics & optimization for global eCommerce, Experian Summary Too many marketers focus on acquiring traffic to their site, but neglect the other half of the equation—conversion and customer retention. Smart marketers who want to increase conversion rates and keep customers engaged are using segmentation, targeting and testing to deliver highly relevant content and experiences on every landing page. Duration 60 minutes
Why advertising in silos doesn’t work DETAILS Authors Robin Smith, Sr. Manager of eMarketing, Life Technologies Tim Waddell, Director Product Marketing, Adobe Summary Now more than ever, marketers want to do more with less — which means optimizing and spending advertising dollars where they matter the most. Unfortunately, many marketers have limited visibility into their campaign results, making it difficult to spend marketing dollars in the most productive areas. Smart marketers are consolidating their data into one unified location in order to determine the optimal media mix for their organization. Duration 40 minutes
Adobe® SocialAnalytics: Uncover the business impact of social media DETAILS Authors Chad Warren, Senior Product Marketing Manager for Social Media, Adobe Jeff Jordan, Product Manager, Adobe Summary Adobe® SocialAnalytics is the first solution to tie social media to business results. It delivers the insights that allow marketers to manage their strategy and investments in social media based on measurable outcomes. Find out how to use social media data to make all marketing efforts more effective at driving business results. Duration 40 minutes
Measure and optimize social media for business impact DETAILS Authors Bowen Payson, Manager of online and digital marketing, Virgin America Chad Warren, Senior Product Marketing Manager for Social Media, Adobe Summary Watch how Virgin America turned fans into flyers and see how Adobe SocialAnalytics will change the way you use social media. Duration 32 minutes
Adobe & Dollar Thrifty Automotive Group DETAILS Summary Integrating data into multiple locations is a challenge facing all online marketers today. But those who effectively integrate email, online and offline data, and marketing strategies can see a full view of their customers, enabling them to increase relevance, conversions, and ROI across channels. Duration 60 minutes

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New B-to-B Research: Business Technology Marketing Trends DETAILS Authors Anne Holland, President, MarketingSherpa Stefan Tornquist, Research Director, MarketingSherpa Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary Based on the new edition of "MarketingSherpa's Business Technology Benchmark Guide" you'll learn: 1, 2007 conversion rates for inquiry to qualified lead, and qualified lead to sale; 2, B-to-B search marketing, email marketing, and podcasting data; 3, Surprising Webinar and white paper marketing stats. Industry Business Services Duration 60 minutes
Jupiter Research: 3 Retail Optimization Strategies: Implementing Online Summer Strategies that Impact Holiday Sales DETAILS Authors Patti Freeman Evans, Senior Retail Analyst, Jupiter Research Josh Dahmer, Senior Retail Consultant, Omniture Seth Moore, Manager of Website Marketing, Overstock.com Summary Learn from her nineteen years of diversified experience in expertise in creating customer-centric ecommerce sites, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations. Also see how Overstock.com is leveraging social networking technology to maximize the customer engagement. Duration 60 minutes
Forrester: True Integrated Marketing DETAILS Authors Elana Anderson, Vice President and Research Director, Forrester Summary As audiences are increasingly ignoring the barrage of today's advertising messages, customer data plays the critical role in helping marketers become relevant in each medium and message we craft. Elana focuses her team's research on the changing role of marketing in an era of media fragmentation, interactive media, and fast-changing consumer behavior. In this webinar, she combines two of her specialties- customer analytics and marketing technology. Duration 60 minutes
Forrester: Optimizing Web Interactions through On-site Behavioral Targeting DETAILS Authors Suresh Vital, Senior Analyst, Forrester Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Suresh focuses his research on the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior. In this webinar, he gives special attention to one of his specialties- predictive marketing applications and techniques. Brett is an experienced marketing executive, passionate about evolving the entire web analytics category globally. His deep insights come from working directly with top brands as they have pioneered the use of behavioral targeting in optimizing website experience. Duration 60 minutes
InTouch: 8 Critical Success Factors for Lead Generation DETAILS Authors Brian J. Carroll, Author, Start With A Lead Summary Watch our Webinar with Brian J. Carroll, industry guru on B2B lead generation and Mikel Chertudi, Director of Online Marketing for Omniture. Brian and Mikel will teach you the 8 critical success factors you need to know for lead generation. And you'll see how you can compare your online and offline channels to understand where you are getting the highest return.

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