A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.
Three tactics to increase online conversionsDETAILS
Authors
Chad Cooper, Manager of web optimization, Marriott Vacation Club
Ross Geisel, Audience Development Manger, Hearst Digital Media
Allison Clements, Associate Consultant, Adobe Summary
Increasing conversions are important to every company, yet a conversion will vary from business to business based on the nature of their goals. This webcast will help marketers identify the most critical conversion metrics for their specific organization, and will also provide a framework to help marketers increase conversions by using segmentation, targeting, and testing to create more relevant and engaging online experiences. Duration
60 minutes |
Using display ad targeting to re-engage site visitorsDETAILS
Authors
Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage
Sid Chaudhary, Senior Product Manager, Adobe Summary
Most website visitors do not convert on the first visit. However, they provide important information that can be leveraged to deliver relevant messages via display ads to increase conversion and reduce overall cost per acquisition. Technology solutions that utilize site data are readily available. Hear about the latest in display ad retargeting and learn how to harness data to drive efficient campaigns. Duration
60 minutes |
Building analytics strength for digital dominanceDETAILS
Authors
Brian McManus, Senior Director of Technology, Under Armour
Beau Kemeys, Web Analyst, Under Armour
Joseph Stanhope, Senior Analyst, Forrester Summary
As customers become more and more sophisticated, marketers must adjust and adapt their marketing game to meet these evolving needs and demands. Having a holistic, centralized “hub” for marketers to store data and campaign assets is the first step in delivering and optimizing the customer experience across channels. Duration
70 minutes |
Your customers cross channels. Why doesn’t your data?DETAILS
Authors
Allen Crane, Executive Director of Research and Analytics, USAA
Aaron Bird, Group Manager Adobe Insight, Adobe Summary
In this webcast and guide, Allen Crane, Executive Director of Research and Analytics at USAA, shows how USAA transformed its approach to customer relationship management using Adobe™ Insight, powered by Omniture™. By identifying cross-channel behavior patterns for specific audience segments, USAA improved online customer satisfaction and put in place trigger campaigns that are producing a 12x higher return on investment compared to online marketing initiatives that rely on self-selection. Duration
50 minutes |
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Does Your Marketing Cross Multiple Channels?DETAILS
Authors
Sandy Martin, Senior Manager, Express Programs, Dollar Thrifty Automotive Group
Scott Jones, Product Marketing and Partner Strategy, Responsys Summary
Many businesses focus on improving the customer experience on a channel by channel basis. Imagine the results you could achieve if you could leverage and integrate analytics, recommendations, testing and targeting. This content is packed with real world case studies and best practices that will provide you with reasons your company should invest in a system that allows you to measure and optimize across channels. Duration
60 minutes |
The ROI of Social Media MonitoringDETAILS
Authors
Kevin Martin, Vice President and Principal Analyst, Aberdeen Group
Rudi Shumpert, Marketing Web Development, Ariba Summary
Marketers are faced with the ongoing pressure and expectation to not only monitor social media, but join in on their customers conversations. With social media becoming a respected and legitimate channel in the industry marketers must monitor, and measure social media ROI. Duration
60 minutes |
Keep Your Customers In Tune by Serving RelevanceDETAILS
Authors
Susan Feldman, Research Vice President, Search and Discovery Technologies, IDC
Bill Aicher, Director of Web and Marketing, Musicnotes.com Summary
The digital marketplace provides marketers with big opportunities to serve customers with a targeted, relevant site experience consistent through all marketing channels. Marketers who can consistently optimize their web pages to give their customers what they are searching for will gain huge increases in site conversion. Duration
60 minutes |
11 Tips You Can Use Today to Improve Your SEM CampaignsDETAILS
Authors
Mike Deckman, Marketing Manager, Vintage Tub & Bath
Ben Brutsch, Sen. SEM Manager, Adobe Summary
Search engine marketing has progressed a long way over the past 10 years. As more and more dollars are coming online, companies are seeing the quick returns that can be found through SEM. As competition increases, it is becoming more important for search marketers to employ advanced tactics and strategies to effectively spend their ad dollars. This webinar contains 11 advanced strategies that will help you run your business smarter. Duration
60 minutes |
Unlocking Insights with Web AnalyticsDETAILS
Authors
Ian Michiels, Practice Leader, Customer Management Technology, Aberdeen Group
Jason Thompson, Consultant, Empty Mind Solutions Summary
Aberdeen Research recently conducted a study on the web analytics landscape with the purpose of trying to understand what "best-in-class" companies are doing right. Their findings are included in this new webinar about unlocking insight from web analytics. Topics covered include: the analytics marketplace, analysis of paid vs. free solutions, how segmentation helps find greater insight, and a blueprint for success. Download the webinar and research paper today. Duration
60 minutes |
When Social Goes ViralDETAILS
Authors
Francis Lavelle, Director of Analytics, HowStuffWorks
Wes Funk, Marketing Programs Director, Omniture Summary
Harnessing social media tools and driving the interaction with mainstream advertising is a recent development, and there’s still a lot to learn. Every marketer dreams about the day when they can create a social campaign that becomes a viral sensation, but there is no easy recipe. Marketers can improve the odds of their social campaigns becoming viral by using SEM and web analytics to "prime the pump." Duration
30 minutes |
Online Testing 101DETAILS
Authors
Andy Mott, Senior Manager, MarketingExperiments
Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage Summary
The days are gone when marketers make decisions based on a gut feeling. Smart marketers are using testing to replace "I think" with "I know" and are letting their customers decide which campaigns are the most successful based on testing. Join MarketingExperiments and Extra Space Storage experts as they show you how you can use testing to make better business decisions. Duration
60 minutes |
Are You Serving the Same Web Content to Everyone?DETAILS
Authors
Bryan Eisenberg, Founder, FutureNow
Sherry Lin, Manager, Web Analytics, Digg Summary
Over 75% of online marketers said that they do not serve personalized content to web site visitors. This unfortunately results in irrelevant online experiences for many users. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review how you can use segmentation to better retain and attract different audiences. Duration
60 minutes |
Search Marketing and Analytics: Making Sense of the Data OverloadDETAILS
Authors
John Lovett, Senior Analyst, Forrester Summary
Forrester Research's findings about SEM and analytics will answer these key questions:
• How are search marketers using analytics tools?
• What types of metrics are used the most?
• What’s happening in the vendor landscape? Duration
60 minutes |
Email and Social Engagement Best PracticesDETAILS
Summary
Marketers who are still sending generic, ‘blanket’ emails to customers are behind the times. This ‘old school’ method of email engagement is not working and these emails are simply cluttering your customers email inboxes. Marketers today need to engage with customers in a more timely, relevant and personalized way based on customer behavior and interactions. Duration
60 minutes |
Using Testing and Remarketing to Drive Relevance and Increased Email Marketing ROIDETAILS
Summary
With email near or at the top of everyone’s most effective marketing vehicles, now is an excellent time to examine what strategies will help drive positive conversion rates for your campaign. |
Power Your Customer Intelligence with Social CRM |
Best Practices for Managing a Global SEO and SEM ProgramDETAILS
Summary
Managing and growing SEO and SEM in a company as large and diverse as Adobe is no easy feat. Luckily, technologies and good process can be used to serve corporate, brand, and business unit goals and get the most out of search marketing. |
How Can You Make Your Web Site Smarter? Results from the Omniture 2009 Conversion SurveyDETAILS
Authors
Andy Mott, Senior Manager, MarketingExperiments
Adam Justis, Sr. Product Marketing Manager, Omniture
Blake Brossman, COO & Founder, PetCareRx Summary
Online marketers are constantly searching for new ways to make their web sites smarter and increase web site conversions. Join Omniture and Marketing Experiments as they team up to bring marketers survey results on the challenges, effective tactics, and best practices to increase conversions on their web sites. Duration
60 minutes |
2009 Search and Email HighlightsDETAILS
Summary
2009 proved to be a interesting year for marketers. Many marketers were stretched to improve results with constrained time and a limited budget. Some of our most popular webinars at Omnit Duration
60 minutes |
Smart Marketing for Smart Phones: Measuring Customers, Smart Phones, and App UsageDETAILS
Authors
Matt Gross, , uLocate
Noah Elkin, Senior Analyst, eMarketer Summary
Mobile is the most popular and rapidly adopting technology in the world and usage is pervasive in every major global market. As smart phones continue to increase their share of all mobile devices, marketers are increasingly asking questions like, "Should I be investing in mobile applications?", "How do I know if my mobile app is successful?", "Should I even be doing mobile marketing?" This webinar will help you understand the drivers and key opportunities with mobile marketing. Duration
45 minutes |
Are You Still Making Keyword Decisions Based on CTR Alone?DETAILS
Authors
Stefan Tornquist, Research Director, MarketingSherpa Summary
Each search marketer has certain challenges that keep him/her from increasing search ROI. Do you struggle with managing large keyword lists? Are you still making decisions based on shallow metrics that occur at the top of the funnel? Do you know which keywords are most profitable? If you struggle with these challenges, this webinar will help you learn best practices to become a better search engine marketer. Duration
45 minutes |
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise AnalyticsDETAILS
Authors
John Lovett, Senior Analyst, Forrester
Tony Bradshaw, Vice President, DaveRamsey.com
Tim Munsell, Lead Web Analyst, DaveRamsey.com Summary
Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. Duration
45 minutes |
Suite Marketing is Sweet Marketing: The State of the Online Marketing Suite in 2010DETAILS
Authors
Shar VanBoskirk, Vice President, Forrester
Faramarz Farhoodi, CIO, MotoSport Summary
In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? Duration
60 minutes |
Are You Listening Fast Enough? Using A/B and Multivariate Testing to Accelerate Conversion ImprovementsDETAILS
Authors
Flint McGlaughlin, Director, MarketingExperiments Summary
Who decides the flow of your Web site? Who decides which content is displayed on key landing pages? If you are like most companies, that decision rests on the hands of a senior marketing executive who, despite years of experience, cannot make the right choice every time. Join testing and optimization expert Flint McGlaughlin as he reviews a systematic approach that can help you actively listen to customers and accelerate Web site improvements. Duration
60 minutes |
