Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

How search marketing will change through 2014 DETAILS Authors Jimmy Dunn, Online Marketing Manager, Doba Shar VanBoskirk, Vice President, Forrester Summary The search marketing landscape is evolving and increasing in sophistication making search marketers every day tasks increasingly more and more complex. Most marketers are stretched "too thin" and take on too many roles and responsibilities. Smart marketers who use automated technologies and processes are able to overcome these challenges and spend their time on activities that will drive ROI to the bottom line of their organizations. Duration 60 minutes
Building analytics strength for digital dominance DETAILS Authors Brian McManus, Senior Director of Technology, Under Armour Beau Kemeys, Web Analyst, Under Armour Joseph Stanhope, Senior Analyst, Forrester Summary As customers become more and more sophisticated, marketers must adjust and adapt their marketing game to meet these evolving needs and demands. Having a holistic, centralized “hub” for marketers to store data and campaign assets is the first step in delivering and optimizing the customer experience across channels. Duration 70 minutes
Can you measure the value of a Facebook 'like'?DETAILS Authors Justin Ramers, Social Media, Active Network Greg Belkin, Research Analyst, Aberdeen Group Summary Many marketers are investing in social media without accurately measuring and monitoring their social media efforts. Unfortunately most marketers cannot measure their social media activities and are blindly jumping into social media without analyzing the impact it has on their overall business objectives. Smart marketers who invest in analytics data can acquire, retain and engage current and potential customers to maximize the ROI of their currrent and future social media fans, pages and applications. Duration 60 minutes

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3 Proven Approaches to Delivering Targeted Content DETAILS Authors Charlene Li, Vice President, Principal Analyst, Forrester Summary This webinar uses key research and real examples to answer questions like: -What does online targeting mean today? -How important is targeting to consumers? -What’s working, what’s not? Duration 50 minutes
Maximize Online Holiday Sales: 7 Clever Tactics for eTailers DETAILS Authors Lauren Freedman, President, The etailing Group Jim McIntosh, Product Marketing Business Analyst, Backcountry.com Josh Dahmer, Senior Retail Consultant, Omniture Summary Just in time for the holidays, this webinar covers key strategies to maximize your online sales during key times of peak traffic. This team of retail gurus will guide you through: holiday maximization tactics from dozens of retailers, research highlighting customer spending trends, detailed insights from backcountry.com, best practices of action-oriented measurement. Industry Retail Duration 55 minutes
Advancing Web Analytics: Adding Qualitative Customer Data DETAILS Authors Avinash Kaushik, Author & Web Analytics Evangelist, Occam's Razor Eric Head, Director of Business Development, Foresee Results Summary Web Analytics is really good at showing you "What" your customers are doing—even "When" and "How" and "How Much". But to find out "Why" they're doing the "What", you have to ask them. This webinar focuses on scalable ways to listen to the voice of your customer, and synergies gained from combining that qualitative insight with your clickstream data. Duration 120 minutes
Landing Page Optimization: Keep Readers Moving Down the Sales Funnel DETAILS Authors Dr. Flint McGlaughlin, Founder, MarketingExperiments Summary Based on MarketingExperiment's Professional Certification Course in Landing Page Optimization, this webinar features actual test examples, protocols, and final results. You'll learn about the 5 elements that influence the performance of landing pages, and MarketingExperiment's patent-pending Conversion Index that converts them into a formula you can apply to your pages. Duration 60 minutes
7 Steps to Increasing Web Site Conversion DETAILS Authors Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary In this webinar, you will learn to extend the concept of a traditional conversion funnel past site-only metrics and KPIs. Then apply 7 types of best practice strategies to increase engagement and conversion. Duration 60 minutes
7 Advanced Steps to Effective Search Marketing DETAILS Authors Wes Funk, Marketing Programs Director, Omniture Summary Learn how to: 1) Increase Response, Customers, & Revenue. 2) Improve efficiency. 3) Enhance brand impact. Duration 60 minutes
New B-to-B Research: Business Technology Marketing Trends DETAILS Authors Anne Holland, President, MarketingSherpa Stefan Tornquist, Research Director, MarketingSherpa Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary Based on the new edition of "MarketingSherpa's Business Technology Benchmark Guide" you'll learn: 1, 2007 conversion rates for inquiry to qualified lead, and qualified lead to sale; 2, B-to-B search marketing, email marketing, and podcasting data; 3, Surprising Webinar and white paper marketing stats. Industry Business Services Duration 60 minutes
Jupiter Research: 3 Retail Optimization Strategies: Implementing Online Summer Strategies that Impact Holiday Sales DETAILS Authors Patti Freeman Evans, Senior Retail Analyst, Jupiter Research Josh Dahmer, Senior Retail Consultant, Omniture Seth Moore, Manager of Website Marketing, Overstock.com Summary Learn from her nineteen years of diversified experience in expertise in creating customer-centric ecommerce sites, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations. Also see how Overstock.com is leveraging social networking technology to maximize the customer engagement. Duration 60 minutes
Forrester: True Integrated Marketing DETAILS Authors Elana Anderson, Vice President and Research Director, Forrester Summary As audiences are increasingly ignoring the barrage of today's advertising messages, customer data plays the critical role in helping marketers become relevant in each medium and message we craft. Elana focuses her team's research on the changing role of marketing in an era of media fragmentation, interactive media, and fast-changing consumer behavior. In this webinar, she combines two of her specialties- customer analytics and marketing technology. Duration 60 minutes
Forrester: Optimizing Web Interactions through On-site Behavioral Targeting DETAILS Authors Suresh Vital, Senior Analyst, Forrester Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Suresh focuses his research on the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior. In this webinar, he gives special attention to one of his specialties- predictive marketing applications and techniques. Brett is an experienced marketing executive, passionate about evolving the entire web analytics category globally. His deep insights come from working directly with top brands as they have pioneered the use of behavioral targeting in optimizing website experience. Duration 60 minutes
InTouch: 8 Critical Success Factors for Lead Generation DETAILS Authors Brian J. Carroll, Author, Start With A Lead Summary Watch our Webinar with Brian J. Carroll, industry guru on B2B lead generation and Mikel Chertudi, Director of Online Marketing for Omniture. Brian and Mikel will teach you the 8 critical success factors you need to know for lead generation. And you'll see how you can compare your online and offline channels to understand where you are getting the highest return.

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