A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.
Boosting average order value with automated recommendationsDETAILS
Authors
Scott Cohn, Director of Merchandising & Sales, Bakers Shoes
Sucharita Mulpuru, Vice President and Principal Analyst, Forrester Summary
Time-strapped consumers are raising their hands, asking online marketers to help them save time and present them with only the products they are interested in when shopping online. Best-in-class marketers are using third party automated recommendations engines to deliver on these expectations. Using solutions like Adobe® Recommendations, marketers can provide customized and relevant product choices to boost customer satisfaction, average order value, and ROI. Duration
50 minutes |
Adobe & media agenciesDETAILS
Authors
Colby Cavanaugh, Senior Manager Partner Marketing, ExactTarget
Allyson Reagan, eCommerce Analytics Manager, F+W Media Summary
Consumers today are in charge. They have the upper hand when deciding what channels, platforms and devices they will use to interact with a brand. The challenge for marketers today is how to break through the chaos of online conversations. This webcast and white paper will show marketers how they can use data to create relevant, trigger based email re-marketing campaigns to communicate, engage and convert online prospects into customers. Duration
50 minutes |
Predicting your customers purchase behaviorDETAILS
Authors
Michael Metz, Sr. Director, Web Marketing and Strategy, Cisco
Amanda Kahlow, VP Customer Intelligence, Business Online Summary
In this webcast and guide, Michael Metz, Senior Director of Web Marketing and Strategy at Cisco, shows how Cisco developed a multichannel engagement scoring model to predict customers’ purchase behavior. Duration
50 minutes |
Using display ad targeting to re-engage site visitorsDETAILS
Authors
Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage
Sid Chaudhary, Senior Product Manager, Adobe Summary
Most website visitors do not convert on the first visit. However, they provide important information that can be leveraged to deliver relevant messages via display ads to increase conversion and reduce overall cost per acquisition. Technology solutions that utilize site data are readily available. Hear about the latest in display ad retargeting and learn how to harness data to drive efficient campaigns. Duration
60 minutes |
Building analytics strength for digital dominanceDETAILS
Authors
Brian McManus, Senior Director of Technology, Under Armour
Beau Kemeys, Web Analyst, Under Armour
Joseph Stanhope, Senior Analyst, Forrester Summary
As customers become more and more sophisticated, marketers must adjust and adapt their marketing game to meet these evolving needs and demands. Having a holistic, centralized “hub” for marketers to store data and campaign assets is the first step in delivering and optimizing the customer experience across channels. Duration
70 minutes |
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Suite Marketing is Sweet Marketing: The State of the Online Marketing Suite in 2010DETAILS
Authors
Shar VanBoskirk, Vice President, Forrester
Faramarz Farhoodi, CIO, MotoSport Summary
In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? Duration
60 minutes |
Are You Listening Fast Enough? Using A/B and Multivariate Testing to Accelerate Conversion ImprovementsDETAILS
Authors
Flint McGlaughlin, Director, MarketingExperiments Summary
Who decides the flow of your Web site? Who decides which content is displayed on key landing pages? If you are like most companies, that decision rests on the hands of a senior marketing executive who, despite years of experience, cannot make the right choice every time. Join testing and optimization expert Flint McGlaughlin as he reviews a systematic approach that can help you actively listen to customers and accelerate Web site improvements. Duration
60 minutes |
SEO Measurement 101: A Recipe for SuccessDETAILS
Summary
Were you surprised to find that 43% of marketers can't accurately measure the ROI of their SEO? Or do you fall into that category? While many marketers know that they should be focusing some of their marketing dollars on acquiring natural traffic, not all marketers truly understand how to optimize and increase SEO ROI. Duration
45 minutes |
What is the Value of Social Media? How National Geographic sold 2,500 Subscriptions in One DayDETAILS
Authors
Sergio Balegno, Senior Analyst, MarketingSherpa
Ted McDonald, , National Geographic
Brian Watkins, Sr. Social Media Manager, Adobe Summary
With the growing wave and popularity of social media many marketers are jumping on the social media band wagon and are now trying to determine whether social media is here to stay as a marketing tactic. Duration
60 minutes |
Email Relevance and Inbox Clutter: Why 58% of Consumers Aren't Reading Your EmailsDETAILS
Authors
Stefan Tornquist, Research Director, MarketingSherpa Summary
Online marketers are constantly searching for ways to improve acquisition and conversion rates. We invite you to join MarketingSherpa and Dale and Thomas Popcorn as they discuss how providing relevant and timely email content to customers can have a dramatic impact on conversion. Duration
45 minutes |
Make Black Friday Green: 10 Tips to Prepare for a Successful Holiday SeasonDETAILS
Authors
Stefan Tornquist, Research Director, MarketingSherpa
Steven Harris, Vice President, Online Marketing, Cable Shopping Network
Ben Viscon, Online Merchandising Manager, REI Summary
Many online marketers are beginning to prepare for the holiday rush that comes during the last two months of every year. With the economy as it is, it is crucial for marketers to provide the best online experience possible to consumers in order to maximize sales and conversion. Join three marketing experts as they share best practices on email, merchandising, and holiday planning. Industry
Retail Duration
60 minutes |
Omniture EMEA Webinar Series | Drive Behavioural Email With Your Web Analytics Data NowDETAILS
Authors
Grant Keller, Managing Director, Acceleration
Neil Morgan, VP Marketing and Channels, Omniture Summary
Despite the growth of relationship marketing, most email campaigns today are interrupt driven, sent without any understanding of the situation of the recipient. Yet most organisations already have the behavioural data in their web analytics system that can provide this context, and enable you to create behaviourally driven email campaigns, with significantly better results. Duration
54 minutes |
2009 SEM Survey Results: Surprising Findings Your Search Marketer Needs to UnderstandDETAILS
Authors
Mikel Chertudi, Sr. Director Online Marketing, Omniture
Ben Brutsch, Sen. SEM Manager, Adobe Summary
Join Mikel Chertudi and Ben Brutsch as they review recent Search Engine Marketing (SEM) trends and findings. They will cover topics such as: most effective SEM tactics, biggest challenges for search marketers, and which metrics yield the greatest impact. They are joined by Rob Morrow of Intrawest, who will showcase how he has used Omniture SearchCenter to increase search ROI. Industry
Financial Services Duration
45 minutes |
Omniture EMEA Webinar Series | MyFaceLinkTwitBook: Boosting Conversion with Social NetworksDETAILS
Authors
Martyn Jobber, Director of Presales Consulting, Omniture Summary
Your customers are spending more and more time on social networks like MySpace, Facebook, LinkedIn, Twitter and others. With over 200 million members, Facebook is now a major marketing platform and many marketers are investing in Facebook applications. Find out how to influence visitors across these social networks to engage with your site, spend more money, and ultimately convert! Duration
49 minutes |
Why Can't Your Improve Your Conversion Rate?DETAILS
Authors
David Hallerman, Senior Analyst, eMarketer Summary
At Omniture, we understand the importance of optimizing your Web site and the value of each incremental lift in conversion. We have put together a conversion kit to help marketers prioritize their optimization activities. Duration
60 minutes |
Using the Right Metrics to Justify Your Analytics Budget: 5 Questions You Need to Answer to Protect Your BudgetDETAILS
Summary
Join Bret Gunderson of Omniture and Marc Coleman of Ford as they discuss how to protect and fight for a web analytics budget. They share 5 key questions that you need to be able to answer to prove the value of analytics in your organization. Duration
30 minutes |
It's 10pm….Do You Know Who's Watching Your Video? Best Practices to Measure and Monetize Off-site VideosDETAILS
Summary
As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration
40 minutes |
No Magic 8 Ball? Use Testing to Reveal Valuable Customer InsightsDETAILS
Authors
Lily Chiu, Sales Engineer, Omniture Summary
In today's economic environment, companies cannot hope that their marketing messages will resonate with an audience. It is becoming less likely that your CMO will 'take a chance' with a new idea. That doesn't mean that you can't experiment, though. Join Lily Chiu and Erik Tarui as they review over 20 tips that you can use to start testing in your organization today. Duration
50 minutes |
Turbo Charge Your Search Engine Marketing: New Releases & Updates Your SEM Manager Needs to Know AboutDETAILS
Summary
Each year the major search engines make updates to their systems that allow Search Engine Marketers to work more effectively and to achieve a higher return on ad spend. At the recent Omniture Summit, we held a panel of the top search engines to hear what new updates and capabilities will be available. Join Google, Yahoo, Microsoft and Omniture as they discuss new functionality that will help you work smarter. Duration
40 minutes |
Is Your CEO Helping or Hindering?: 7 Keys to Becoming a Data-Driven OrganizationDETAILS
Summary
Has your CMO or CEO embraced the end of 'gut-feel?' Or are your promotions, tag lines, and external marketing based on the intuition of the highest paid person in the room? Join Brent Dykes and two industry veterans from EA and Sun Micosystems as they discuss how businesses can follow 7 key steps to become data-driven organizations. Duration
45 minutes |
Landing Page Optimization: Increase Conversion 340% By Knowing What and How to TestDETAILS
Authors
Flint McGlaughlin, Director, MarketingExperiments Summary
During this economic climate, marketers are being asked to do more with less---whether that refers to budget, time, or resources. One of the greatest returns in the conversion process can be seen in landing page optimization. Join Flint McGlaughlin as he shares steps you can take to run effective tests that will help you optimize your landing pages and increase conversion. Duration
45 minutes |
Maximising Merchandising EffectivenessDETAILS
Summary
Maximising Merchandising Effectiveness: Driving Even Greater Online Sales through Customer-Centric Merchandising Industry
Retail |
Key Strategies for Your 2009 Testing PlanDETAILS
Summary
2008 was an interesting year. The economic landscape changed drastically from January to December, and marketers were forced to achieve greater results with the same--or less--marketing spend. Some of our most popular webinars at Omniture centered around testing and optimization. To that end, we've compiled highlights from these webinars that will help marketers in 2009. Duration
50 minutes |
Is Your SEO Guy Using Facebook? 3 Synergies Between SEO and Social MediaDETAILS
Authors
Chris Bennett, Founder and President, 97th Floor Summary
SEO and social media are not two online channels that often work hand-in-hand. There are key social media strategies that can have a tremendous impact on SEO rankings. Join Chris Bennett and Jordan LeBaron as they discuss how SEO and social media can work together to provide greater results. Duration
45 minutes |
Measure and Monetize Online Video: Why 57% of Advertisers Are Rethinking Their TV BudgetDETAILS
Authors
James McQuivey, Vice President, Forrester Summary
As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration
50 minutes |
