A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.
Boosting average order value with automated recommendationsDETAILS
Authors
Scott Cohn, Director of Merchandising & Sales, Bakers Shoes
Sucharita Mulpuru, Vice President and Principal Analyst, Forrester Summary
Time-strapped consumers are raising their hands, asking online marketers to help them save time and present them with only the products they are interested in when shopping online. Best-in-class marketers are using third party automated recommendations engines to deliver on these expectations. Using solutions like Adobe® Recommendations, marketers can provide customized and relevant product choices to boost customer satisfaction, average order value, and ROI. Duration
50 minutes |
Adobe & media agenciesDETAILS
Authors
Colby Cavanaugh, Senior Manager Partner Marketing, ExactTarget
Allyson Reagan, eCommerce Analytics Manager, F+W Media Summary
Consumers today are in charge. They have the upper hand when deciding what channels, platforms and devices they will use to interact with a brand. The challenge for marketers today is how to break through the chaos of online conversations. This webcast and white paper will show marketers how they can use data to create relevant, trigger based email re-marketing campaigns to communicate, engage and convert online prospects into customers. Duration
50 minutes |
Predicting your customers purchase behaviorDETAILS
Authors
Michael Metz, Sr. Director, Web Marketing and Strategy, Cisco
Amanda Kahlow, VP Customer Intelligence, Business Online Summary
In this webcast and guide, Michael Metz, Senior Director of Web Marketing and Strategy at Cisco, shows how Cisco developed a multichannel engagement scoring model to predict customers’ purchase behavior. Duration
50 minutes |
Using display ad targeting to re-engage site visitorsDETAILS
Authors
Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage
Sid Chaudhary, Senior Product Manager, Adobe Summary
Most website visitors do not convert on the first visit. However, they provide important information that can be leveraged to deliver relevant messages via display ads to increase conversion and reduce overall cost per acquisition. Technology solutions that utilize site data are readily available. Hear about the latest in display ad retargeting and learn how to harness data to drive efficient campaigns. Duration
60 minutes |
Building analytics strength for digital dominanceDETAILS
Authors
Brian McManus, Senior Director of Technology, Under Armour
Beau Kemeys, Web Analyst, Under Armour
Joseph Stanhope, Senior Analyst, Forrester Summary
As customers become more and more sophisticated, marketers must adjust and adapt their marketing game to meet these evolving needs and demands. Having a holistic, centralized “hub” for marketers to store data and campaign assets is the first step in delivering and optimizing the customer experience across channels. Duration
70 minutes |
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Landing Page Optimization: How You Should Be Testing At All Stages of the Marketing FunnelDETAILS
Authors
Jimmy Ellis, Director of Research Optimization, MarketingExperiments
Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary
MarketingExperiments has been teaching its conversion formula to online marketing professionals for years, and Omniture has been helping companies optimize their websites and conversion process for just as long. This presentation will give you a formulaic approach to test at all stages of the marketing funnel. Duration
70 minutes |
Cookies and Milk: Why Search Marketing and Web Analytics Work Better TogetherDETAILS
Authors
Evan Andrews, Analyst, Jupiter Research Summary
Given the current economic landscape, search engine marketers need to use the most effective tools at their disposal. Evan walks through recent research that shows which metrics and tactics have given the most immediate results. Duration
50 minutes |
Stretching Your SEM Investment FurtherDETAILS
Authors
Bill Mungovan, Director, Product Marketing, Omniture Summary
Join Bill Mungovan as he discusses how to get more of two things marketers are short on these days---time and money. In an up and down economy, it is increasingly important to make your SEM marketing investment stretch as far as possible. Bill shares tips and shows how Omniture SearchCenter makes that possible. Duration
30 minutes |
Stretching Your Advertising Dollars Further: How Building an Optimization Organization Save MoneyDETAILS
Summary
Join our panel of experts as they discuss how becoming an optimization organization can help stretch your advertising dollars further. They discuss simple steps that will help your organization move from data delinquent to data-driven. Duration
50 minutes |
Metrics-Based SEO and Merchandising StrategiesDETAILS
Authors
Leslie Owens, Analyst, Forrester Summary
Site search has moved beyond a simple white box and a 'go' button on a company's website. Site search is now a critical optimization and conversion optimization opportunity. Join Leslie Owens from Forrester for market trends and best practices for using internal site search. Duration
50 minutes |
Blogs, UGC and Social Networks: Creating and Measuring Great Social MediaDETAILS
Authors
Jeremiah Owyang, Senior Analyst, Forrester
Emily Riley, Senior Analyst, Jupiter Research Summary
Social marketers are testing a plethora of tactics when it comes to social media. Which tactics are you trying? Which tactics are most successful? Are you measuring and optimizing your social content? Join Emily Riley of Jupiter Research and Jeremiah Owyang of Forrester Research as they discuss trends and best practices in social media today. Duration
50 minutes |
Insider Tips to SEM Campaigns: How to Make Time and Money by Reorganizing Your KeywordsDETAILS
Authors
Terry Plank, Dean, SEMPO Institute, SEMPO Institute
Bill Mungovan, Director, Product Marketing, Omniture Summary
Bill and Terry discuss how to have a successful SEM campaign by teaching tactics practiced by some of the worlds most successful marketers. These tactics can be used and implemented quicky to have a postive impace on the upcoming holiday season. Duration
50 minutes |
Mobilize Your Marketing: Small Screen....Huge OpportunityDETAILS
Authors
Matt Langie, Senior Director, Product Marketing, Adobe Summary
More and more consumers are using their mobile devices to check e-mail, browse the Internet, get directions, and find local businesses. Is your website optimized for this audience? Are your marketing campaigns including mobile in the marketing mix? Join two industry veterans who discuss why mobile marketing is such a huge opportunity. Duration
60 minutes |
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right ContentDETAILS
Authors
Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary
Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Duration
50 minutes |
Omniture Highlights from SES San Jose: What you might have missed…DETAILS
Authors
Bruce Clay, Founder, Bruce Clay Inc Summary
Did you miss SES San Jose this year? Don't worry, we've got you covered. Join Bruce Clay and 5 Omniture experts as they discuss the important trends guiding search engine marketing in the coming year. Duration
107 minutes |
7 Best Practices of Campaign ROI AttributionDETAILS
Authors
Mikel Chertudi, Sr. Director Online Marketing, Omniture Summary
Mikel Chertudi talks about 7 critical issues to accurately measuring and attributing campaign performance. In this webinar, Mikel tells from personal experience how mis-attribution can cost millions of dollars, and walks through 7 best practices for organizations to follow to more accurately track marketing ROI. Duration
35 minutes |
Building a Search Powered Marketing MixDETAILS
Authors
Sean McMahon, CEO, EngineWorks
Wes Funk, Marketing Programs Director, Omniture Summary
Join Sean and Wes as they discuss how the research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current marketing mix upside down. Duration
40 minutes |
Using Personas to Skyrocket ConversionDETAILS
Summary
Join Bryan and Wes as they dive into the importance of personas and segmentation for today’s marketers. They review how persona creation can help marketers better communicate to their audience and increase conversion. Duration
60 minutes |
Is 15% of Your Online Budget Allocated to Optimization?DETAILS
Authors
Brent Hieggelke, Vice President of Strategic Marketing, Omniture
Trevor Klein, Principal, SVP Business Development, AutoAnything Summary
Join Brent and Trevor as they make the case for why every company should put aside 15% of its marketing spend for optimization. See how AutoAnything and other online companies have used testing to increase revenues. Duration
60 minutes |
Where is Interactive Marketing Heading? See How Your Marketing Fits Into Today's Online Marketing SuiteDETAILS
Authors
Suresh Vital, Senior Analyst, Forrester Summary
Today’s online marketing department likely works with a large number of specialized vendors. This creates silos that make it hard to make data-driven, customer-focused decisions. |
How Much Can A/B and Multivariate Testing Increase Engagement and Conversion?DETAILS
Authors
Lily Chiu, Sales Engineer, Omniture
Sebastian Buerba, , Stamps.com Summary
Marketers are spending more and more each year bringing customers to their Web sites. Smart marketers now realize the importance of testing each portion of the website to optimize the customer experience and increase conversions. This webinar discusses techniques to enable marketers to make more insightful website decisions. Duration
60 minutes |
What's the ROI of RIA?DETAILS
Authors
Steve Hammond, Product Management, Omniture Summary
Rich Internet Applications are increasing in use across the Internet, however many are deployed sub-optimally. In this webinar, you will review fundamental steps to optimize RIA’s and measurement techniques to prove it. Duration
60 minutes |
Customer Centricity, Engagement and Relevance at Northwestern UniversityDETAILS
Authors
Tom Collinger, Associate Dean, Northwestern University
Mike Barton, Online Marketing Manager, Adobe Summary
The digital world has transformed marketing over the past decade. Consumers now have more information and power at their fingertips. Because consumers know more, they expect the companies with whom they interact to know them better as well. This webinar discusses principles of customer-centricity, relevance, and engagement to meet these needs. Duration
60 minutes |
30 SEO Strategies for Corporate Web SitesDETAILS
Authors
Chris Bennett, Founder and President, 97th Floor Summary
Small changes CAN achieve big results. Please join Chris Bennett from 97th Floor as he discusses small changes that large corporations can make that will have a big impact. Large enter Duration
60 minutes |
Empowering the Marketer: Increasing Relevancy Using Automated Multivariate Testing in EmailDETAILS
Authors
Chris Duskin, Senior Director Product Management, Omniture
Jeff Clayton, , Responsys Summary
Jeff Clayton, VP at Responsys, and Chris Duskin, of Omniture, talk about how smart marketers can use multivariate testing techniques and automation to help a marketer achieve his or her end goal---increasing response, relevance, and conversion through e-mail campaigns. Duration
30 minutes |
