Omniture SearchCenter™

SearchCenter saves you time by forecasting and optimizing SEM results, automating keyword bidding and combining multiple search engines in one easy-to-use interface. Automated bid strategies and alerts help you evaluate and respond to changing bid conditions.

With the use of Omniture SearchCenter you will target the right audience, optimize your landing pages and measure and achieve tangible ROI—all in one solution.

Key Benefits of Omniture SearchCenter include:

• Keywords that deliver real impact—because of its native integration with Omniture SiteCatalyst, use analytics data with SearchCenter to measure the end-to-end conversion process according to your specifications.
• A single interface and Dashboard—get it all in one place. All of your search marketing needs will be met in this single, easy-to-use solution.
• Automated keyword management—make changes to bidding strategies, campaigns ad groups and keywords through the point-and-click interface.
• Automated bid management—define bidding rules and alerts based on key metrics that will automatically adjust bid strategies based on performance.
• Keyword targeting—pinpoint the keywords most relevant to your segments by measuring keyword performance against your desired profiling information.