Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Best Practices for Measuring and Optimizing the Business Impact of the Facebook Like Button DETAILS Summary Best Practices for Measuring and Optimizing the Business Impact of the Facebook Like Button. A Hands-On Guide for Leveraging Solutions from Facebook and Adobe.
What’s hindering cross-channel measurement?DETAILS Authors Adobe, , Adobe Summary Marketers today are not only responsible for communicating with customers through a myriad of channels, but they must also measure, track, and continue to send personalized and relevant messaging. Smart marketers today can overcome these common multichannel marketing challenges by integrating technology across email, search marketing, social, mobile, call center and retail stores, to ensure they engage the right audience at the right time, with the most relevant messaging.
SEO, PPC and analytics:Integrating the new digital team DETAILS Authors Search Marketing Now, , Search Marketing Now Summary Search engine marketing (SEM) has become an integral marketing tool for brands of all sizes. Most brands are using both PPC and SEO, but still struggle to integrate the two disciplines. Smart marketers today are capitalizing on the synergies between PPC and SEO data, by using analytics for full cross-channel attribution, campaign management and optimization.

View all guides

Webinars

Boosting average order value with automated recommendations DETAILS Authors Scott Cohn, Director of Merchandising & Sales, Bakers Shoes Sucharita Mulpuru, Vice President and Principal Analyst, Forrester Summary Time-strapped consumers are raising their hands, asking online marketers to help them save time and present them with only the products they are interested in when shopping online. Best-in-class marketers are using third party automated recommendations engines to deliver on these expectations. Using solutions like Adobe® Recommendations, marketers can provide customized and relevant product choices to boost customer satisfaction, average order value, and ROI. Duration 50 minutes
Adobe & media agencies DETAILS Authors Colby Cavanaugh, Senior Manager Partner Marketing, ExactTarget Allyson Reagan, eCommerce Analytics Manager, F+W Media Summary Consumers today are in charge. They have the upper hand when deciding what channels, platforms and devices they will use to interact with a brand. The challenge for marketers today is how to break through the chaos of online conversations. This webcast and white paper will show marketers how they can use data to create relevant, trigger based email re-marketing campaigns to communicate, engage and convert online prospects into customers. Duration 50 minutes
Predicting your customers purchase behavior DETAILS Authors Michael Metz, Sr. Director, Web Marketing and Strategy, Cisco Amanda Kahlow, VP Customer Intelligence, Business Online Summary In this webcast and guide, Michael Metz, Senior Director of Web Marketing and Strategy at Cisco, shows how Cisco developed a multichannel engagement scoring model to predict customers’ purchase behavior. Duration 50 minutes

View all webinars

Success Stories

Educational services and eLearning provider increases online form conversion by up to 75% and improves customer form completion rates by 13% using Adobe® Test&Target;DETAILS Summary At The College Network, managers decided they needed a more robust, insightful way to test and measure various creative and messaging to steadily improve conversion rates. They also needed a way to account for daily fluctuations that had nothing to do with the content being tested. Working with Adobe Consulting, The College Network adopted Adobe Test&Target; in order to test different versions of its online forms. With the Adobe solution, The College network has achieved up to a 75% lift in form completion rates, improved nursing form completion rates by 13%, and increased conversion by 13% by optimizing style and messaging of buttons.
Murdoch University gains deeper insights into online interactions and boosts student application rates using the Adobe® Online Marketing Suite DETAILS Summary At Murdoch University, the web team wanted to improve its efficiency and responsiveness by having a single, integrated measurement platform for optimization, natural and paid search, campaign activity, testing, targeting, and e-mail. Murdoch University selected the Adobe Online Marketing Suite as a fully integrated marketing solution for its online optimization efforts. With the Adobe Online Marketing Suite, Murdoch University has increased online application submissions by 28% and 19% incrementally through site testing and optimization, converted 34% of prospective graduate students returning to the site, through targeted reengagement strategies, experienced a 21% increase in domestic student leads and 15% increase in executive education program leads, and reduced the average search time for visitors by 11.5%, plus reduced search bounces and repeat searches.
eCampus: Online textbook retailer uses Adobe Online Marketing Suite, powered by Omniture, to increase profits by 25% and improve conversion rates by more than 17%DETAILS Summary eCampus uses the Adobe Online Marketing Suite to enhance the relevance and impact of its online and mobile content to improve conversion rates, increase revenues, and enhance customer experiences.

View all case studies