A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.
Boosting average order value with automated recommendationsDETAILS
Authors
Scott Cohn, Director of Merchandising & Sales, Bakers Shoes
Sucharita Mulpuru, Vice President and Principal Analyst, Forrester Summary
Time-strapped consumers are raising their hands, asking online marketers to help them save time and present them with only the products they are interested in when shopping online. Best-in-class marketers are using third party automated recommendations engines to deliver on these expectations. Using solutions like Adobe® Recommendations, marketers can provide customized and relevant product choices to boost customer satisfaction, average order value, and ROI. Duration
50 minutes |
Adobe & media agenciesDETAILS
Authors
Colby Cavanaugh, Senior Manager Partner Marketing, ExactTarget
Allyson Reagan, eCommerce Analytics Manager, F+W Media Summary
Consumers today are in charge. They have the upper hand when deciding what channels, platforms and devices they will use to interact with a brand. The challenge for marketers today is how to break through the chaos of online conversations. This webcast and white paper will show marketers how they can use data to create relevant, trigger based email re-marketing campaigns to communicate, engage and convert online prospects into customers. Duration
50 minutes |
Predicting your customers purchase behaviorDETAILS
Authors
Michael Metz, Sr. Director, Web Marketing and Strategy, Cisco
Amanda Kahlow, VP Customer Intelligence, Business Online Summary
In this webcast and guide, Michael Metz, Senior Director of Web Marketing and Strategy at Cisco, shows how Cisco developed a multichannel engagement scoring model to predict customers’ purchase behavior. Duration
50 minutes |
Using display ad targeting to re-engage site visitorsDETAILS
Authors
Scott Jensen, Director, Interactive Marketing, ExtraSpace Storage
Sid Chaudhary, Senior Product Manager, Adobe Summary
Most website visitors do not convert on the first visit. However, they provide important information that can be leveraged to deliver relevant messages via display ads to increase conversion and reduce overall cost per acquisition. Technology solutions that utilize site data are readily available. Hear about the latest in display ad retargeting and learn how to harness data to drive efficient campaigns. Duration
60 minutes |
Building analytics strength for digital dominanceDETAILS
Authors
Brian McManus, Senior Director of Technology, Under Armour
Beau Kemeys, Web Analyst, Under Armour
Joseph Stanhope, Senior Analyst, Forrester Summary
As customers become more and more sophisticated, marketers must adjust and adapt their marketing game to meet these evolving needs and demands. Having a holistic, centralized “hub” for marketers to store data and campaign assets is the first step in delivering and optimizing the customer experience across channels. Duration
70 minutes |
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Three tactics to increase online conversionsDETAILS
Authors
Chad Cooper, Manager of web optimization, Marriott Vacation Club
Ross Geisel, Audience Development Manger, Hearst Digital Media
Allison Clements, Associate Consultant, Adobe Summary
Increasing conversions are important to every company, yet a conversion will vary from business to business based on the nature of their goals. This webcast will help marketers identify the most critical conversion metrics for their specific organization, and will also provide a framework to help marketers increase conversions by using segmentation, targeting, and testing to create more relevant and engaging online experiences. Duration
60 minutes |
How search marketing will change through 2014DETAILS
Authors
Jimmy Dunn, Online Marketing Manager, Doba
Shar VanBoskirk, Vice President, Forrester Summary
The search marketing landscape is evolving and increasing in sophistication making search marketers every day tasks increasingly more and more complex. Most marketers are stretched "too thin" and take on too many roles and responsibilities. Smart marketers who use automated technologies and processes are able to overcome these challenges and spend their time on activities that will drive ROI to the bottom line of their organizations. Duration
60 minutes |
Your customers cross channels. Why doesn’t your data?DETAILS
Authors
Allen Crane, Executive Director of Research and Analytics, USAA
Aaron Bird, Group Manager Adobe Insight, Adobe Summary
In this webcast and guide, Allen Crane, Executive Director of Research and Analytics at USAA, shows how USAA transformed its approach to customer relationship management using Adobe™ Insight, powered by Omniture™. By identifying cross-channel behavior patterns for specific audience segments, USAA improved online customer satisfaction and put in place trigger campaigns that are producing a 12x higher return on investment compared to online marketing initiatives that rely on self-selection. Duration
50 minutes |
Can you measure the value of a Facebook 'like'?DETAILS
Authors
Justin Ramers, Social Media, Active Network
Greg Belkin, Research Analyst, Aberdeen Group Summary
Many marketers are investing in social media without accurately measuring and monitoring their social media efforts. Unfortunately most marketers cannot measure their social media activities and are blindly jumping into social media without analyzing the impact it has on their overall business objectives. Smart marketers who invest in analytics data can acquire, retain and engage current and potential customers to maximize the ROI of their currrent and future social media fans, pages and applications. Duration
60 minutes |
Announcing: SEO and PPC integration in Adobe SearchCenter+DETAILS
Authors
Seth Besmertnik, CEO & Co-Founder, Conductor
Tim Waddell, Director Product Marketing, Adobe Summary
Adobe announces the first-ever paid and organic SEM solution from Adobe SearchCenter+. This new integration allows marketers to view all their paid and organic data side by side, automate based on organic rank scenarios, and use keyword recommendations to boost search marketing ROI. Learn how this integration will help skyrocket SEM results. Duration
60 minutes |
Lower call volume and improve customer serviceDETAILS
Authors
Nils Engel, , Adobe Summary
In this webcast and demo, you’ll see how companies with large contact centers are measuring customer interactions across online and offline channels to improve customer service, increase online conversion and save money. Duration
60 minutes |
Create social media fans on Facebook & TwitterDETAILS
Authors
Jeff Wiegand, Social Media, USA Today
Brian Watkins, Sr. Social Media Manager, Adobe Summary
Are you using the right metrics and strategy to gauge the effectiveness of your social media efforts? Marketers who have a social media measurement strategy in place can determine what social channels and content is the most profitable so they can make sure to focus on these areas to ensure they are not wasting time, money, and resources in low converting areas. Duration
45 minutes |
Online testing, targeting, and personalization best practicesDETAILS
Authors
Mary Bannon, Director of Strategic Initiatives, The Washington Post
Michael Krypel, Executive Director Adobe Digital, Adobe Summary
Today customers expect a rich and engaging online experience, and if your Web site isn’t relevant and doesn’t grab the attention of your site visitors they will go elsewhere to find what they are looking for. Marketers must leverage visitor data, analytics and testing to create richer, more engaging online experiences for their customers. Marketers who leverage web analytics data and testing can monetize site traffic and optimize site pages to increase site conversions and increase site “stickiness.” Duration
60 minutes |
How to leverage email, video, and social to maximize spendDETAILS
Authors
Brian Behunin, Manager Web Analytics, Alaska Airlines
Christopher Parkin, Director Genesis Solutions, Adobe Summary
Today’s marketers need to not only be investing in multiple channels, but also using analytics as a guideline to determine which channels are the most profitable to invest in. This webcast provides real-world examples of how customers are using analytics to invest in multiple channels, such as email, video, and social media, to maximize their campaign ROI. Duration
50 minutes |
Rethinking the role of landing pages in conversionDETAILS
Authors
James Niehaus, Senior Manager, Web Optimization, Salesforce.com
John Broady, Executive Director, Omniture Digital, Omniture Summary
For years, marketers have viewed the function of landing pages in simple terms- receive interested visitors, pass them to more meaningful or actionable pages, count the clicks, done. Today, online marketing technology has evolved so that landing pages can be optimized to do a lot more. Duration
60 minutes |
Why multi-channel customers are more profitableDETAILS
Authors
Shankar Mishra, Director customer insight, Travelocity
Kristin Mansueto, Team Lead Strategic Accounts, Adobe Summary
The days are gone when customers shopped and interacted with businesses through siloed channels. Online customers are now interacting through a multitude of channels sometimes at the same time, and in order for marketers to give each customer the relevant and targeted experience they deserve online marketers must measure and optimize every customer touch-point no matter if it is online or offline. Duration
40 minutes |
Moving from data paralysis to actionable analysisDETAILS
Authors
Brandon Proctor, VP of Marketing, Build.com
Jim Sterne, Chairman, Web Analytics Association Summary
Some marketers are not using data to make decisions to optimize their Web site. Still, many more are using high-level basic metrics to make online business decisions. Today’s smart marketers are demanding more from their data by investing in robust analytics technologies. Marketers who use analytics as a foundation to make web site decisions will create more engaging user experiences, to increase site traffic and maximize their marketing spend. Duration
60 minutes |
How ESPN keeps fans engaged with mobile appsDETAILS
Authors
Dan Mason, Sr. Product Manager, ESPN
Ed Hewitt, , Adobe Summary
The mobile space is exploding with opportunities for marketers. As more and more users access sites through their mobile devices, they expect a relevant and engaging experience across all platforms. Marketers have a huge opportunity to not only give their customers what they want but also measure and optimize mobile applications and users experiences to boost sales and revenues. Duration
60 minutes |
Five Analytics Best Practices That Drive Online GrowthDETAILS
Authors
Jeremy Dalnes, VP of E-business, Zeo
Matt Langie, Senior Director, Product Marketing, Adobe Summary
Adobe recently surveyed over 1,000 online marketers in its 2010 online analytics survey. This webcast discusses survey results and findings that will help you gain insight into the current state of the online analytics landscape. It also provides you with some best practices to accelerate your online marketing. Duration
60 minutes |
Make Black Friday GreenDETAILS
Authors
Chris Revie, Senior eCommerce Analyst, Figi's
Kevin Lindsay, Group Product Marketing Manager, Adobe Summary
The holiday season is right around the corner. As more and more shoppers move online to shop, it is important that your Web site is prepared to help shoppers find the perfect gift by delivering a relevant and personalized shopping experience. Marketers who optimize their sites with testing and robust analytics data can boost sales and conversions this season. Duration
60 minutes |
Smart Marketing for Smart PhonesDETAILS
Authors
Blandon Casenave, Director Digital Media Research, NBC Universal
Thomas Husson, Senior Analyst, Forrester Summary
Mobile is exploding and gaining steam as one of the most popular and revolutionary channels on the marketing front. Marketers must actively monitor and measure their mobile sites, apps, games, and videos to stay ahead of the game. Mobile is moving fast, and if you are investing in mobile because it’s the popular thing to do and are not measuring your efforts, you are most likely missing out on hidden opportunities for conversion. Duration
60 minutes |
How OpenTable increases reservations through online testingDETAILS
Authors
Julie Hall, Product Manager, OpenTable.com
Joseph Stanhope, Senior Analyst, Forrester Summary
Online testing should be the workhorse of any business site optimization strategy. Most marketers are not using testing when making important site decisions, instead relying on a hunch or best guess. But marketers can eliminate the guesswork and make quick, smart decisions by implementing a robust testing process to help them make the decisions that will optimize their sites, improve their revenue, and achieve their business goals. Duration
60 minutes |
Measuring the Value of Flash Based ContentDETAILS
Authors
Matthew Groner, Sr. Director, Digital Media Measurement, MTV Networks
Steve Hammond, Product Management, Omniture Summary
Are your investments in flash-based rich internet applications (RIAs) paying off? Could you create more engaging user experiences with flash? If you are like most marketers, and cannot measure the value of rich media content, take advantage of this unique opportunity to learn best practices to measure and optimize your rich internet applications. Duration
60 minutes |
Improve Your Search Marketing IQDETAILS
Authors
Jon Vandergrift, eCommerce Manager, Timex
Sergio Balegno, Senior Analyst, MarketingSherpa
Jen Doyle, Senior Analyst, MarketingSherpa Summary
Many marketers today are blindly throwing marketing dollars into search without receiving clear insight into the performance of their SEM campaigns. Marketers today need to be able to manage, report and gauge the health of their search efforts in real time and in one central location in order to optimize their campaigns and increase ROI. Duration
60 minutes |
Adobe Conversion Survey Results Part 2: Automated RecommendationsDETAILS
Authors
Sevan Baghdasarian, Director of eCommerce, Claflin Medical Equipment
Kevin Lindsay, Group Product Marketing Manager, Adobe Summary
At the conclusion of 2009, Omniture surveyed over 1000 marketers on the subject of website conversion. In part 1 of the survey results webcast, presented with PetCareRx, we reviewed surprising analysis about testing & targeting. In part 2, we review how onsite recommendations provide a huge opportunity for marketers to automate relevant products and content to site visitors, thus leading to increases in revenue and profit. Duration
60 minutes |
