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Respected affordable dining experience company uses Adobe® Digital Marketing Suite to adopt a data-driven marketing approach DETAILS Summary Restaurant.com aimed to bring new rigor to its marketing through continuous improvement and constant iterations of online content so the organization would always be changing, testing, progressing, and learning what worked best in the current market. The company wanted to help ensure that its decision-makers had access to the data they needed, in an accessible format—and sought an automated process for quickly building and customizing analytics reports. Leveraging the Adobe Digital Marketing Suite, Restaurant.com has increased revenues by up to 25% through a single test, increased revenues by 20% with shorter checkouts, delivered better insights and enhanced services to clients, and identified mobile optimization as a next big opportunity.
Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion rates by 400%, in just four weeks with Adobe® Scene7®DETAILS Summary Customizo leverages Scene7 dynamic media solutions and Adobe Creative Suite® Design Premium software to create a unique online apparel design platform. With Customizo’s online Design Studio, anyone—from sports teams to large businesses—can use their logos and proprietary designs to create their own apparel and accessories. In the past, when Customizo customers would upload their designs and images, they would be shown an online rendering of their garment prior to placing their order. However, once the order was placed, files often had to be altered or redrawn by the production department at Customizo to make them into print-ready files—occasionally resulting in mismatched colors, misplaced graphics, and other deviations from the user’s original designs or intent. With Adobe, Customizo has increased conversion rates by 400% in just for weeks, reduced bounce rates by 95%, increased engagement in the form of page views 340% and reduced average production workflows from one hour to under ten minutes.
Leading Internet, phone, and cable television service provider uses the Adobe® Digital Marketing Suite to enhance customer self-service and boost revenues DETAILS Summary Comcast understood how important their online channel was going to be to the overall success of the business. They wanted to help ensure they were developing positive online interactions that build strong customer relationships, enhance service, and drive revenue. The company also wanted to help relieve pressure on its call center and improve overall customer experiences by offering online self-service opportunities to customers. Comcast leverages the Adobe Digital Marketing Suite to gain a more complete picture of online and offline user interactions. With Adobe solutions, Comcast has increased conversion for bundled services by 44% and improved customer affinity for premium package offers by 18%.
Australia’s leading mobile communications company uses the Adobe® Digital Marketing Suite, and integrated technology from ExactTarget to recover lost online sales opportunities DETAILS Summary Vodafone Australia recognized a plateau in its e-commerce channel in which sales began to slow and driving traffic to its website became more expensive. Vodafone Australia deployed the Adobe Digital Marketing Suite to better understand the reasons why this was happening and make appropriate changes to its content, messaging, and business processes to reverse the trend. With Adobe, Vodafone has seen the following results: recovered 15% of lost sales opportunities; garnered valuable insights, including 75% of follow-up e-mails were opened; helped to achieve 7% net increase in online sales through strategic programs; realized 1,700% return on strategic marketing investments.
Market leader in digital photo processing uses the Adobe Online Marketing Suite, to exceed revenue goals by more than 33% and streamlined online marketing processes DETAILS Summary HP Snapfish relies on traditional paid search to generate traffic, but needed a more effective way of managing the campaigns to get away from the overwhelmingly manual processes. HP Snapfish, adopted the Adobe Online Marketing Suite to revamp its digital marketing efforts. With the Adobe solutions, HP Snapfish has exceeded revenue goals by more than 33%, increased year-over-year traffic by 37% with SEM, and gained real-time insight into customer online activities.
HeBS Digital achieves remarkable ROIs and builds award-winning websites for clients using the Adobe® Online Marketing Suite, and Adobe Creative Suite® 5 software DETAILS Summary Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau. HeBS, a digital agency, focused on getting customers in the travel space real results, relies on Adobe to help achieve business results for its customers. With Adobe solutions, HeBS has increased return on ad spend by 1,500% or more, reduced cost per click by up to 67%, improved click through rates by up to 696%, and gained visibility into effective keyword selection, site design, budget planning, and forecasting.
Specialty retailer achieves 17% lift in revenue per visitor by optimizing shopping experiences and refining online strategies with the Adobe® Online Marketing Suite DETAILS Summary Within its specialized niche, Brownells faces stiff competition. Its reputation draws large numbers of would-be customers to the site, but to convert them, Brownells needs to make sure they quickly find what they're looking for. With help from the Adobe Online Marketing Suite and Adobe Consulting, Brownells has boosted revenues by 10%, increased revenue per visitor by 17% through relevant recommendations and improved revenue per visitor by 7.8% through optimized price placement.
The largest digital media company in Latin America seeks visitor data from Adobe® Online Marketing Suite to help refine its content and maximize advertising opportunities DETAILS Summary With so much content and so many advertisers, Terra Networks needed to find ways to differentiate themselves from competitors and create additional opportunities. Terra Networks selected the Adobe Online Marketing Suite as its enterprise-level platform for capturing data interactions and putting them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Terra has reduced reporting times by 80%, enhanced the editorial team's understanding of online traffic and improved visitor engagement by 20%, and helped to manage a 205% increase in mobile traffic in 12 months.

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Leading U.K. consumer technology retailer turns to Adobe® Online Marketing Suite to maximize effectiveness of its new mobile commerce channel DETAILS Summary When Carphone Warehouse (CPW) decided to launch a new mobile-optimized site, it immediately turned to the Adobe Online Marketing Suite to help it measure and maximize the ROI of its mobile campaigns. With Adobe solutions, CPW has generated new revenue from mobile online sales, gained deeper insights into mobile users' behaviors on the CPW website, and enhanced mobile website functionality to meet customer needs.
Active Network grows social media audience 384% in one year using Adobe® Online Marketing Suite DETAILS Summary The Active Network needed a robust online analytics and conversion platform that optimized returns on social media campaigns, and also offered deep reporting for quickly demonstrating results. The team selected the Adobe Online Marketing Suite to transform every social media interaction into an opportunity to learn about audiences, strategically refocus marketing campaigns, and ultimately increase conversions and customer value. The Active Network has increased Facebook audience 384% in a single year, enabled rapid content development, launch, and measurement of social media campaigns, and gained visibility into revenue per Facebook fan to demonstrate program success.
Leading online sheet music provider increases overall sales by more than 25% and conversion rates by 10% with Adobe® Online Marketing Suite DETAILS Summary Musicnotes.com wanted to make it easier for customers to find the music they want and streamline the purchase process--making buying music as quick and effortless an experience as possible. To help achieve that goal, Musicnotes deployed the Adobe Online Marketing Suite to enhance site navigation, providing customers with quick, easy access to the exact music arrangements they want. With Adobe solutions, Musicnotes has boosted website traffic, achieved 5% lift in a single individual conversion test and 4% lift in RPV with optimized content and functionality.
Leading telecom corporation uses the Adobe® Online Marketing Suite, to deliver more engaging online and mobile experiences DETAILS Summary Sprint has a very customers-centered culture and the Sprint team is constantly working to understand their customers better in order to then give them exactly what they want. To keep pace with its customers, respond quickly to the evolving needs of the business, and deliver more advanced services across channels, Sprint adopted the Adobe Online Marketing Suite. With Adobe, Sprint has helped drive a 28% year-over-year increase in Sprint.com device sales, improved visibility into online and mobile visitor behaviors and helped to define the company's mobile strategy.
National non-profit uses Adobe® Online Marketing Suite, to raise awareness and promote education by delivering engaging content across multiple platforms DETAILS Summary The American Cancer Society (ACS) needed a comprehensive solution that could provide instant analytical insight and make it easier to understand how consumers are engaging with their content. With Adobe solutions, ACS was able to show an increase of click through rates by almost 500% and an increased ROAS by 180% within a very short period of time. Another success is the Cancer Resources campaign that provided constituents with useful information about mammograms and related resources that showed a click-through rate increase of close to 850% showing 109% return on investment.
Educational services and eLearning provider increases online form conversion by up to 75% and improves customer form completion rates by 13% using Adobe® Test&Target;DETAILS Summary At The College Network, managers decided they needed a more robust, insightful way to test and measure various creative and messaging to steadily improve conversion rates. They also needed a way to account for daily fluctuations that had nothing to do with the content being tested. Working with Adobe Consulting, The College Network adopted Adobe Test&Target; in order to test different versions of its online forms. With the Adobe solution, The College network has achieved up to a 75% lift in form completion rates, improved nursing form completion rates by 13%, and increased conversion by 13% by optimizing style and messaging of buttons.
Murdoch University gains deeper insights into online interactions and boosts student application rates using the Adobe® Online Marketing Suite DETAILS Summary At Murdoch University, the web team wanted to improve its efficiency and responsiveness by having a single, integrated measurement platform for optimization, natural and paid search, campaign activity, testing, targeting, and e-mail. Murdoch University selected the Adobe Online Marketing Suite as a fully integrated marketing solution for its online optimization efforts. With the Adobe Online Marketing Suite, Murdoch University has increased online application submissions by 28% and 19% incrementally through site testing and optimization, converted 34% of prospective graduate students returning to the site, through targeted reengagement strategies, experienced a 21% increase in domestic student leads and 15% increase in executive education program leads, and reduced the average search time for visitors by 11.5%, plus reduced search bounces and repeat searches.
eCampus: Online textbook retailer uses Adobe Online Marketing Suite, powered by Omniture, to increase profits by 25% and improve conversion rates by more than 17%DETAILS Summary eCampus uses the Adobe Online Marketing Suite to enhance the relevance and impact of its online and mobile content to improve conversion rates, increase revenues, and enhance customer experiences.
Top library supplier achieves rapid ROI and 400% higher conversion rates through cart recovery programs with integrated Adobe® online marketing solution DETAILS Summary DEMCO needed a way to identify customers that had abandoned their shopping carts on its website. The company chose the Adobe Online Marketing Suite to determine if customers left an item in a cart so that DEMCO could follow up and encourage them to complete their purchase. Leveraging Adobe and Silverpop, DEMCO has achieved the following results: a 22% conversion rate after the first e-mail follow up, 400% higher conversion rates from cart abandonment e-mails than through other online marketing tactics, and four times higher open and conversion rates on welcome e-mail offers.
Trendsetting clothing retailer maximizes marketing returns across brands and channels using the Adobe® Online Marketing Suite DETAILS Summary The Adobe Online Marketing Suite has transformed American Eagle's marketing efforts. American Eagle now has the ability to obtain a comprehensive view of the customer, simplify interactive multi-brand marketing, integrate with partner marketing activities, and deliver innovative online experiences. With the Online Marketing Suite, the American Eagle team targeted visitors who clicked from an exclusive e-mail offer and reinforced that same offer during checkout within the cart banner, contributing to a 20% lift in order conversion. The company has also improved program execution and reduced marketing costs.
Leading footwear retailer uses Adobe® Online Marketing Suite, to increase product recommendation click-through rates by 60% and boost revenues across channels DETAILS Summary Historically, Bakers Shoes brick-and-mortar stores have long been the major force behind its sales and continue to be the cornerstone of the business' success. In recent years, however, the company's consumers' attention has turned toward the online retail channel, and Bakers managers sought an analytics platform to help optimize its web strategies, deliver extraordinary online and in-store experiences, and exceed customer expectations. The company adopted the Online Marketing Suite to better understand customer preferences and leverage these insights to create a sustainable, growth-oriented online marketplace that complements its brand. With the Adobe solutions, Bakers Shoes has improved revenue per visit by 7%, increased average order value by 40% for customers who select recommended products and increased click-through rates by 60% with optimized recommendations.
Fashion retailer uses Adobe® Online Marketing Suite, to create a cohesive online shopping experience—lifting conversion 7% and delivering substantial incremental revenue DETAILS Summary Charming Shoppes wanted to create a shared user experience, enabling customers to easily shop across its multiple online destinations, generate cross-brand purchasing opportunities, and enhance customer experiences to drive incremental revenue. The company developed a universal shopping cart, integrated originally across three individual stores, a mobile site, and an outlet site, which features clearance and closeout items from each store--and now covers two additional storefronts. With Adobe solutions, Charming Shoppes has provided purchase recommendations for 95% of online products, achieved a 7% lift in conversions and 9% lift in revenues via content testing, and created a universal shopping cart for seamless purchasing across brand sites.
Global biotechnology company drives revenue gains by optimizing online campaign and keyword-search strategies using the Adobe® Online Marketing Suite DETAILS Summary For Life Technologies, working with third-party vendors to manage search strategies and implement marketing campaigns just wasn't working the way the company had envisioned. Life Technologies deployed the Adobe Online Marketing Suite to give in-house analytics and web teams the solutions to effectively manage and grow the company's online business. With Adobe solutions, the company has increased revenue significantly by 70% in four months, boosted conversion rate by 73%, improved team efficiency by more than 20% and realized a greater ROI for media investments.
UniCredit increases online acquisitions by 60% while reducing costs using Adobe® Online Marketing Suite DETAILS Summary Unicredit is driven by a customer-centric business model, and so are the websites that help the company deliver exceptional services to the individuals and companies it serves. The Adobe Online Marketing Suite helps Unicredit make the right online marketing investments, better understand their customer, and deliver a consistent brand across the company's sites. With Adobe solutions, Unicredit has increased online acquisitions by 60%, reduced cost per lead by 43% and 19% in consecutive years, and achieved a 20% increase in leads by enhancing site exit page.
Leading-edge digital media company stays on target with diverse audiences thanks to Adobe® Online Marketing Suite DETAILS Summary The team at New York media focuses on reaching deeply engaged, high-value visitors. Then, by providing relevant, dynamic content, the focus turns to keeping those users as repeat visitors. New York Media needed a smart, efficient way to monitor user activity and marketing effectiveness--combined with the ability to leverage collected data to make dynamic content changes that keep users happy. Since 2007, the company has relied on the Adobe Online Marketing Suite to do just that. With the Online Marketing Suite, New York Media has achieved the following results: helped double traffic to Vulture entertainment blog, aided in reducing bounce rates for Vulture by 56%, assisted in achieving three million unique users, and reduced reporting times by up to 98%.
World-famous destinations use the Adobe® Online Marketing Suite, powered by Omniture®, to refine multichannel, multi-device strategies for enhanced guest experiences DETAILS Summary With previous in-house analytics tools, Vail Resorts saw a variety of challenges in measuring and reporting success. The marketing team was bogged down by tedious manual processes, limited metrics, and slow-to-collect data streams. With the Adobe Online Marketing Suite, Vail Resorts has reduced time and resources allocated to reporting by 90%, gained broader insights into social media and multichannel campaigns, and helped to establish clearer, more relevant KPIs for marketers.
United States’ golf governing body uses Adobe® Online Marketing Suite, powered by Omniture®, to increase revenue per visit by 26%DETAILS Summary The USGA wanted to drive membership, test marketing messages and images and optimize membership content to improve conversion and increase order values. With Adobe solutions, the USGA has improved revenue per visit by 26%, increased average order value by $6 and increased button clicks by 94%.
Exercise equipment company uses Adobe® Online Marketing Suite, powered by Omniture®, to rapidly test and optimize online content and increase conversion by 13%DETAILS Summary Nautilus' challenge has been to improve conversion rates across its various web properties. In the past, website performance was limited due to incomplete insights into visitor behaviors and minimal amounts of optimized content served to audiences. With the Adobe Online Marketing Suite, Nautilus has increased conversion by 13%, enabled more frequent testing and optimization of web content, and streamlined the management of product images across sites.
Leading performance apparel company uses the Adobe® Online Marketing Suite to create an engaging online shopping experience and boost conversion rates DETAILS Summary Under Armour, a market leader in the multi-billion dollar athletic equipment industry, leverages many Adobe solutions to achieve success. With the Adobe solutions, Under Armour has achieved a 300% lift in conversion by re-engaging customers who abandoned a sale and driven more than $200,000 in revenue from people who've come to the Under Armour website after viewing content on the Facebook fan page.
Professional services firm saves $1.5 million in management costs and reduces complexity of running network of disparate websites by deploying Adobe® Online Marketing Suite DETAILS Summary KPMG needed to create synergies within its network of sites so they could direct visitors to the exact content they were looking for. Leveraging the Adobe Online Marketing Suite, KPMG saved $1.5 million in the first year, improved visitor engagement, reduced bounce rates by 50% and reduced reliance on IT and streamlined workflows.

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