SearchCenter 2.0 Includes Five New Patent-Pending Features that Further Simplify the Process of Search Engine Management, Now Integrates with Google, MSN’s adCenter, Yahoo! and 40 Other Most Commonly Used Search and Content Sites

NEW YORK, NY – November 7, 2005 — [Ad:Tech] — Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services , today announced Omniture SearchCenter™ 2.0 and the incorporation of MSN’s adCenter. Building on the successful launch of SearchCenter earlier this year, version 2.0 adds additional automation and further analytic integration to enable companies to drive sales of their products and services while protecting marketing investments through automated paid-search marketing programs. Combining the industry’s leading Web analytics solution, Omniture SiteCatalyst™, with the robust bid management and intelligent automation of Omniture SearchCenter, allows marketers to optimize keyword campaigns based on visitor behavior and results in real-time. Omniture SearchCenter integrates with all of the major search networks, offering keyword exposure to over 40 of the Web’s most commonly used search and content sites, and today adds MSN adCenter to their growing list of key search partners.

“SearchCenter 2.0 marries the power of Web analytics with search marketing,” said Marc Koif, Senior Interactive Analyst at JetBlue. “This integration will provide the complete information companies like mine need to streamline and target our online marketing efforts every step of the way.”

One Solution – Multiple Initiatives
SearchCenter provides a single user interface to manage keyword marketing campaigns. Avoiding the time-consuming process of managing multiple search engine tools, search marketers can leverage integrated keyword success metrics and conversion related Web analytics to maximize keyword marketing performance. SearchCenter also provides a single source for tracking codes between search engine marketing and Web analytics. SearchCenter eliminates manual keyword maintenance by automatically generating unique keyword tracking codes, allowing marketers to associate individual keyword performance to campaigns and other Key Performance Indicators (KPIs).

“Paid search continues its steady growth, accounting for 40 percent of total online ad spending—and surpassing online display ad spending—in 2010. (US PAID SEARCH FORECAST, 2005
TO 2010, Jupiter Research, September 14, 2005).

The most successful approach to search engine marketing involves securing multiple keyword listings across many search engines, and analyzing every listing against important KPIs. This level of complexity can be difficult to manage manually in real-time. Omniture SearchCenter 2.0 now delivers a rules-based system that centralizes, analyzes and manages keyword bids to save time, money, and maximize results.

“Our goal in developing SearchCenter was to integrate into a single solution the power and depth of SiteCatalyst’s analytic information with the ability to manage and monitor companies’ search marketing initiatives,” said Josh James, CEO and co-founder of Omniture. “SearchCenter 2.0 builds upon the functionality of version 1.0 by adding features that further enhance the results of our customers’ marketing goals.”

Key New Features in Omniture PR0SearchCenter 2.0 Include:

• Rule Builder (custom bid rules):

In addition to a library of industry best-practice bidding strategies, SearchCenter provides a patent-pending Rule Builder that helps marketers create custom rules for their unique bidding strategies. Once key word bids are defined and implemented, bid managers view results in a real-time environment to analyze performance and optimize opportunity. SearchCenter’s Bid Strategy Manager applies a set of rules to a group of keywords and allows the strategy to run in an unassisted mode of operation. Bidding strategies can be modified for various timeframes during the day to ensure that the correct bidding takes place based upon changing customer behavior.

• Excel® List Management (build keyword management):

Search engine marketers familiar with spreadsheets can manage thousands of keywords through SearchCenter’s OneList with Excel. Keyword information from SearchCenter can be transferred to and from a spreadsheet using a Microsoft Excel plug-in.

• TrueClick™ (click-spam):

Critical to marketers today, the new patent-pending TrueClick feature provides alerts and reports on suspicious keyword activity based on thresholds defined by the company. Armed with this information, marketers can determine if the suspicious activity is the result of good marketing efforts or if some level of click spam is occurring. With this feature, companies can now defend their brands, phrases, and keywords from potential spamming activity while maximizing ROI.

• AdMatch™ (1to1 keyword-to-text ad):

Search marketers create multiple text ads which the search engines often display randomly when a keyword is searched for. SearchCenter’s patent-pending AdMatch technology associates the keyword with the precise text ad that was served. Marketers understand which text ads are most successful, and make changes to their text ad, creative and keyword strategies.

Newly-Supported Search Engine
Omniture SearchCenter integrates with all of the major search networks including Yahoo! and Google, offering keyword exposure to over 40 of the Web’s most commonly used search and content sites. With today’s announcement regarding the addition of MSN adCenter, Omniture will automatically integrate MSN’s adCenter application program interfaces with SearchCenter. This alliance will enable MSN adCenter advertisers to access valuable insight into specific click-through rates, conversions and other Web-based behavioral information directly within the SearchCenter interface to better target customers and maximize MSN search campaigns.

About SearchCenter 2.0
SearchCenter is an application fully integrated with Omniture SiteCatalyst. Bid managers reuse many reports on a daily basis and need to create and save dashboards and bookmarks pointing to the most popular reports. This provides unprecedented analytical power to review and analyze the rapidly changing keyword environment using the architectural foundation of the SiteCatalyst application. SearchCenter 2.0 will be generally available in December 2005.

Note to Editors
To view the new SearchCenter application, visit Omniture at Ad:Tech: New York, Booth #1010.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics and online marketing services provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. Omniture has received numerous industry awards and accolades including Network Computing's 2004 Editor's Choice Award for Web Analytics, American Business Award for Best Sales Organization (2004, 2005), and was recognized as one of Inc. 500's Fastest-Growing Companies in North America (2003, 2004, 2005). www.omniture.com.
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