The Leader of Online Business Optimization Enables a New Class of Marketers Who Are Combining Web Analytics with SEM Practices

Orem, Utah – August 10, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today introduced a guide that outlines seven steps for improving search engine marketing (SEM) effectiveness. Developed by a team of SEM experts and practitioners, Omniture outlines analytics-based best practices for a new class of smarter search marketers (aka ‘Smarketers’) who have the skills, the tools and the insight needed to drive higher levels of ROI from their keywords.

The guide, 7 Advanced Steps to Effective Search Marketing, describes strategies designed to increase the effectiveness of companies’ SEM activities—whether organizational objectives are to increase sales, leads, orders, or traffic. The steps outlined in the guide include:

• Step 1: Refine Keyword Bids

• Step 2: Target Ideal Positions

• Step 3: Optimize Ad Copy

• Step 4: Select the Right Keywords

• Step 5: Use Specialized Matching Options

• Step 6: Leverage Contextual Campaigns

• Step 7: Monitor Against Click Fraud

“A whole new class of marketers has emerged who aren’t just bidding on the number of clicks generated by a keyword, but who are beginning to understand how keywords impact profit, revenue and sales,” said Gail Ennis, senior vice president of marketing at Omniture. “As a result, these SEM innovators are increasing marketing effectiveness, generating higher returns for their companies, and becoming more successful within their organizations.”

For additional details about improving SEM results, click here to download the complete guide:
7 Advanced Steps to Effective Search Marketing

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note of Forward Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statement regarding our ability to help search marketing professionals improve their return on investment and adopt best practices. These statements are based on current expectations and assumptions regarding future events and business performance and involved certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with the significant capital requirements of our business model, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our service, our ability to hire, retain and motivate our employees; and such other risks as identified in our registration statement on Form S1-1 filed on June 22, 2006 with the U.S. Securities and Exchange Commission (SEC) and in other filings made by Omniture with the SEC. These documents are available on the SEC Filings section of the Investor Relations section of our corporate Web site—www.omniture.com. Omniture, Inc. undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.