Omniture is Recognized as a Leader In Software Revenue Growth and Listed as the Third Fastest-Growing Software Company in the $30M-$100M Revenue Category

OREM, Utah – October 20, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has been ranked for the third consecutive year to Software Magazine’s annual list of the top 500 software companies in the world. Fueled by 108 percent year-over-year top-line revenue growth from 2004 to 2005, Omniture is the only Web analytics firm on the list, climbing 84 positions to 264. In its 24th year, the Software 500 list is a revenue-based ranking of the world’s largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing.

“We are very pleased to be listed on the Software 500 for a third consecutive year and recognized as a leader based on software revenue growth,” said Josh James, CEO and co-founder of Omniture. “Omniture’s products and solutions are utilized by over 1,300 customers world-wide, and our revenue growth represents our commitment to helping our customers achieve high levels of success through their online channel.”

The Software 500 ranking is based on total worldwide software and service revenue for 2005. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting.

About Digital Software Magazine, the Software Decision Journal, and Softwaremag.com
Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for nearly 30 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world’s largest software and services companies, now in its 24th year. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com

Note on Forward Looking Statements
Certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.