Subscription Retailer Yields Over 50 Percent Lift In Revenue-Per-Visitor Using Behavioral Targeting

OREM, Utah – April 9, 2008 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that Magazines.com, the largest online magazine subscription site, has used Omniture Test&Target; to successfully improve visitor site experience and gained a 51.6 percent lift in revenue-per-visitor after implementing behavioral targeting in their marketing campaign. Omniture Test&Target; not only identified which page layout performed most effectively through a series of A/B and multivariate tests, but also delivered these different targeted layouts to their segmented audiences.

Magazines.com, which runs dozens of simultaneous campaigns, used Omniture Test&Target; for site testing as well as visitor segmentation and content targeting to deliver a more relevant user experience. “When specifying our testing and optimization goals, we wanted to deliver more personalized content to different types of people who visit our site. We just needed an easy way to do it,” said Kate O’Neill, director of customer experience at Magazines.com. “With Omniture we have one platform used by marketers for both testing and targeted content.”

Using Omniture Test&Target;, Magazines.com increased overall site conversion by catering their Web site page layouts to the preferences of those searching for men’s magazines vs. women’s magazines. “Everything you think you know and every intuition you have as an online marketer can immediately be tested so you can determine if your marketing is working or not,” said O’Neill. “Omniture Test&Target; has brought reliability to our marketing campaigns.”

“Magazine.com’s success has been built around their ability to cater to the interests of their diverse audiences,” said Chris Harrington, president of worldwide sales and client services. “Omniture Test&Target; provides a more relevant and targeted online experience that increases both conversion and revenue.”

About Magazines.com
Magazines.com is the oldest, the largest, and the most dependable magazine subscription service on the Internet. A privately-held company, Magazines.com is based in Franklin, Tennessee, a suburb of Nashville. Major investors include Anderson Media, one of the country's largest wholesale-distributors of magazines, music, books, and video, and Time Inc., publisher of leading titles such as People, Sports Illustrated, and Time. Magazines.com was recently ranked by comScore as one of the Top 100 U.S. Internet Properties and has appeared on “The Today Show” as one of the best gift ideas for Christmas, birthdays, and other occasions.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture Test&Target; and other services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.