Retail Analytics

In retail, there are numerous touch points with customers: online, in a store, purchases through kiosks or phone orders from a catalogs. What is even more common is a combination of touch points. But, companies are challenged with correlating this information to better understand customer behaviors and interactions.

Using Discover OnPremise to collect and analyze data from your retail channel enables you to:

• Correlate customer behavior across channels to improve frequency & time between purchases
• Optimize promotion planning and response across online and offline channels
• Conduct cart basket and purchase sequencing analysis to lower cart abandonment
• Increase revenue & improve margins by optimizing product mix and placement
• Measure campaign return & customer response across stores, online and kiosk channels

Retail analysis capabilities from Discover OnPremise include:

• Data collection for online & offline channels to better understand cross-channel customer behavior
• Pathing analysis to determine customer interaction and purchase sequence across channels
• Powerful visualization of demographic and competitive data to identify new store locations
• Unlimited customer segmentation for purchase propensity scoring and customer attrition analysis
• Add new dimensions on the fly to adjust analysis for seasonality and product category changes

Omniture Consulting services brings deep point of sale and retail analysis experience, to help you define best practices, deploy reports and analytic dashboards on Omniture Discover OnPremise at time of implementation.