Leading Consumer Electronics Retailer Personalizes the Online Shopping Experience for their Customers

OREM, Utah — July 21, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Circuit City Stores, Inc. has selected Omniture SiteCatalyst® and Omniture Test&Target;™ to test the performance across its marketing campaigns and Web site in real time—to increase the relevance of content, offers and merchandise presented to customers. As a result, the company can automatically direct consumers to the landing pages that display products relevant to their individual interests and drive increased revenue.

“We have thousands of SKUs on our site and multiple product categories, so making sure our online visitors quickly find the items they are looking for—and that the purchasing process is clear and simple—is crucial to our business,” said Brian Bradley, senior vice president - multi-channel for Circuit City. “Omniture not only allows us to understand the performance of our online merchandising strategies, checkout process and campaigns, but enables us to deliver a personalized shopping experience to each customer.”

Circuit City will use SiteCatalyst to understand the performance of their merchandising strategies, Web site navigation, and on-site search results. In addition, SiteCatalyst will help Circuit City evaluate their direct marketing channels, such as email and comparison shopping vehicles, to determine the amount of traffic and revenue each channel is generating.

Circuit City is also using Omniture Test&Target; to conduct A/B and Multivariate testing on multiple facets within their online store, from optimizing messaging and creative treatments to determining highest value page elements. Omniture Test&Target; also allows Circuit City to deliver targeted content to its customers—allowing the company to understand how their online marketing campaigns, content on their landing pages and other site features impact consumer purchasing decisions. These insights will allow the company to tailor its Web site—in real time—to meet specific visitor interests and drive higher ROI.

“Market-leading retailers like Circuit City manage thousands of products and serve millions of customers through their Web site, and engaging every customer in a personalized purchasing experience is an opportunity for major retailers to differentiate themselves,” said Chris Harrington, president, worldwide sales and client services at Omniture. “With Omniture’s online marketing suite, companies can more effectively deliver and target the optimal customer experience on their site that increases conversion and ROI.”

About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 692 Superstores and 9 outlet locations in 158 U.S. markets. The international segment operates through approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com, http://www.thesource.ca and http://www.firedog.com.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risk and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst, Test&Target; and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.