Leading Search and Internet Marketing Agency Benefits Clients with Omniture Products, Experience, and Certification

SAN JOSE, California — Aug. 18, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced a partnership with Bruce Clay Inc., one of the leading search and Internet marketing agencies, to give Bruce Clay clients increased advantages for search and marketing campaigns. Bruce Clay’s search marketing consultants are some of the foremost experts offering search engine optimization (SEO), pay-per-click, Web analytics and other marketing services to their clients. The agency has become Omniture Certified for implementing and supporting clients using Omniture search and online marketing solutions.

“In the world of search marketing, it’s all about the first page,” said Bruce Clay, president of Bruce Clay, Inc. “Companies are seeking every advantage possible to secure the first page—whether through paid or natural search. Combining our Search Engine Optimization and Omniture knowledge and expertise with the power of Omniture’s search and online business optimization software will provide our clients with strategic search advantages.”

Bruce Clay offers deep experience with Omniture SearchCenter for managing search engine marketing campaigns among the most widely used search engines including Baidu, Google, Miva, MSN, Yahoo! and many others. Using Omniture SearchCenter, clients can better manage their advertising spend and increase the yield from their search marketing campaigns. In addition, Bruce Clay’s expertise with Omniture SiteCatalyst provides their clients with valuable Web analytics data. By integrating Omniture SiteCatalyst data with Omniture SearchCenter, clients can strengthen the results of their search marketing campaigns.

Bruce Clay is an award-winning agency that has been recognized in INC Magazine as one of the most dependable search engine marketing agencies in the U.S., as an INC 5000 firm in 2007 and 2008, as a CRN FastGrowth 100 firm for 2008, and as a top Organic SEO firm selected by TOPSEO’s and PromotionWorld.

“The world of search marketing is becoming increasingly competitive and complex,” said Mark Dillon, vice president of channel sales at Omniture. “Businesses need an edge as they form bidding strategies and compete for key words. Omniture gives search marketers a competitive advantage by providing a suite of products with Web analytics as a foundation that influences conversion before and after the search click. Together, Bruce Clay, as one of the most experienced and influential search marketing agencies, and Omniture, will arm search marketers with the data they need to execute successful search marketing campaigns.”

About Bruce Clay, Inc.
Bruce Clay, Inc. was founded in 1996, providing search engine optimization and consulting, pay per click management, and very successful SEO training and tools. Along with offering high-quality services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart™ and presenting a certification program to promote ethical practices. Today the company has offices in California, New York, the U.K., Australia, South Africa and Japan.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers and strategic partners, the continued adoption by customers and partners of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the quarter ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the “Investor Relations” section of our corporate website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.