OREM, Utah – Aug. 25, 2008 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that the company has won the “Best Web Analytics Platform” award at the Search Engine Strategies (SES) Conference and Expo 2008, highlighting the benefit of powering search marketing with the industry’s leading Web analytics solution.

The first-annual SES Awards honored outstanding search marketing products, campaigns, agencies and companies in 15 categories and were created to celebrate the conference’s 10-year anniversary. The winning entries were selected by 32 judges from Fortune 500 companies, interactive agencies, media companies and the editorial staff of Incisive Media, which publishes ClickZ and Search Engine Watch. Judges determined the winning entries based on the product’s overall innovation, achievement, execution and approach.

“Search marketing and Web analytics are inseparably linked,” said Gail Ennis, senior vice president of marketing at Omniture. “Measuring conversion through Web analytics gives marketers the true outcome of their search campaigns and Omniture SiteCatalyst continues to be recognized as the leading Web analytics solution on the market today. When coupled with Omniture SearchCenter for managing search ad spend and key word bidding among the leading search engines, Omniture customers can increasingly optimize their online marketing and increase their return on ad spend.”

SES is the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, SearchCenter and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.