Los expertos están de acuerdo
"Momentum is clearly on Omniture's side in 2004, having won both CMP Media and AOL's worldwide business in very competitive situations and being named to the Deloitte's Technology Fast 500 list. Omniture's biggest advantage is SiteCatalyst's ability to drill deeply into data using an intuitive and industry-leading interface."
Analyst: JupiterResearch
Publication:: Web Analytics Vendors - Constellation Report
Date: October 2004
"Wine.com describes Omniture’s customer support staff as “world class” and said Omniture’s dedication and insight were critical to achieving value from its analytics investment."
Analyst: Zori Bayriamova
Publication:: Wine.com Leverages Omniture to Justify Business Expansion and Successfully Evolve Checkout Process with Only Minutes to Spare
Date: October 2004
"According to senior analytics team members at Macromedia, the definition and adoption of KPIs to keep senior executives informed of the success of the all-Flash store saved more than 9,000 person-hours in report generation costs"
Analyst: Eric Peterson
Publication:: Case study of Macromedia's use of SiteCatalyst
Date: July 2004
"eBags has benefited from using a cross-functional team to regularly evaluate Web site metrics. The retailer has been able to ease the process of prioritizing Web site initiatives and gaining buy-in on these initiatives from all areas of the company. The cross-functional team drives collaborative decisions supported by metrics that have the highest impact and lowest level of effort, making them the most cost-effective choices. Furthermore, using SiteCatalyst's split-run testing feature, eBags can do test/control comparisons in one place making analysis faster and easier."
Analyst: Patti Freeman-Evans
Publication:: Case study of eBag's use of SiteCatalyst by
Date: April 2004
"eBags, an online-only retailer of luggage and handbags, has been through a number of in-house and third-party products over the last few years and each time found the tool to be cumbersome in terms of report usability, complex in terms of integration with existing systems, or simply not flexible enough to meet their needs. Ultimately, the retailer chose Omniture's tool because it felt the tool met those challenges and had an edge over other products in terms of user interface."
Analyst: Patti Freeman Evans
Publication:: eBags's Cross-Functional Conversion Team Creates Effective Initiative
Date: April 2004
"Omniture has evolved from barely a blip on the analytics radar a year ago to one of the strongest and fastest-moving companies in the field. The SiteCatalyst interface sets the standard for usability, and is the very definition of a toolset built for discovery, rather than just reporting. Of all measurement packages, SiteCatalyst provides the greatest flexibility when it comes to defining and correlating traffic with unique business metrics (e.g., look-to-book ratios, time spent gaming) for non-retail transactional environments."
Analyst: Matthew Berk
Date: May 2003
"Today, only 17 percent of sites have at least one full-time employee dedicated to leveraging site analytics data. Despite continued market fragmentation, the field of key vendors has narrowed to five players, led by Omniture."
Analyst: Matthew Berk
Publication:: Web Site Analytics
Date: May 2003
"The promise of site analytics does not end with better reporting; rather, it is to provide actionable intelligence to help site operators optimize what they manage. Today, only 17 percent of sites have at least one full-time employee dedicated to leveraging site analytics data. Despite continued market fragmentation, the field of key vendors has narrowed to five players, led by Omniture."
Analyst: Matthew Berk
Publication:: Web Site Analytics
Date: May 2003
