"Omniture's customers always mention ease of use as a SiteCatalyst strength, in addition to the quality of Omniture's global support and Best Practices Group."
Analyst: Bill Gassman
Publication:: MarketScope for Web Analytics, 2Q06
Date: March 2006
"Omniture, founded in 1996, has a SaaS Web analytics offering and is rated a strong positive."
Analyst: Bill Gassman
Publication:: MarketScope for Web Analytics, 2Q06
Date: March 2006
"The company has an aggressive sales plan as well as a powerful but easy-to-use/understand interface. The Omniture SiteCatalyst platform is designed to integrate Web analytics tasks with digital marketing functions, such as search and e-mail campaign management. It has a competitive set of features, such as segmentation, ad hoc analysis and funnel reports, which are easily operated by marketing users."
Analyst: Bill Gassman
Publication:: MarketScope for Web Analytics 2Q06
Date: March 2006