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ONLINE ANALYTICS

Web Analyst

As online advertising channels evolve beyond traditional Web-based interactions to include mobile, video and social networking, so does the need for web analysts to be able to bring together customer interactions across all online channels in one place. Omniture’s online business analytics products provides extensible applications that connect easily with partner applications for a consolidated view of customer interactions.

  • Know what and how to measure to align metrics with business goals
  • Draw actionable conclusions from interactions across growing online channels
  • Fulfill ad hoc requests for information and business insights in a timely manner
  • Drive enterprise adoption of standard metrics for decision makers
  • Define online strategy based on insights gained from online interactions

The Omniture Online Marketing Suite™ includes: