LONDON, UK – Dec. 10, 2008 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced that John Lewis Direct, the online arm of John Lewis department stores, has selected Omniture Merchandising™ as a cornerstone of its strategy to expand the potential of its online channel as an essential way to grow revenue. John Lewis Direct is already using Omniture SiteCatalyst for Web analytics. With the addition of Omniture Merchandising, it can now take advantage of advanced site merchandising to deliver a more engaging online shopping experience to its customers.

“We are pleased to expand our work with Omniture in the next stage of growth for our business as we increase the customer focus in our onsite merchandising,” said David Walmsley, head of web selling at John Lewis Direct. “Omniture Merchandising will help us create a more dynamic online environment, and will demonstrate our deep commitment to our customers’ needs and preferences. It will help us better tailor each site experience and surface the most appropriate products and services for each customer.”

With Omniture Merchandising, John Lewis Direct will use proven merchandising capabilities to provide visitors with relevant and helpful product suggestions that result in increased cross- and up-sell opportunities. Dynamic landing pages and contextual promotional banners created with Omniture Merchandising will streamline the customer journey from SEO and SEM campaigns throughout their entire site experience, whilst also contributing to increased campaign effectiveness and conversion rates.

Walmsley added, “We were impressed by Omniture's approach. They listened to our business needs, and clearly understood merchandising and how it can be best applied online.”

“We are delighted to expand our relationship with John Lewis Direct as we work to optimise its online business,” said Neil Weston, senior vice president and general manager, Omniture EMEA. “The John Lewis brand represents quality and value, characteristics we are pleased to help represent online to encourage continued customer loyalty. We believe John Lewis Direct is a great example of a retailer that is aware that eCommerce is more than just a channel; it is a constant journey of innovation and re-development to improve the customer experience and therefore, its online business.”

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact
Sarah Douglas or Rufus Jay, Lewis PR
+44 207 802 2626
omnitureUK@lewispr.com