NHK Utilizing SiteCatalyst to Provide Insight on Viewer Interaction with and Drive Development of Newly Launched ‘NHK on Demand’ Video Service

OREM, Utah — December 11, 2008 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that NHK, Japan’s sole public broadcaster, has selected OmnitureSiteCatalyst for its new Internet-based television program delivery service, dubbed NHK on Demand. With SiteCatalyst, NHK will gain valuable consumer insight, such as how videos are viewed, to help establish and grow this new business.

Because of amendments to Japanese broadcasting laws made in December 2007, and in effect since April of this year, NHK is now allowed to deliver video content via the Internet. NHK on Demand seeks to provide consumers with additional choices concerning how they interact with media in an environment that has dramatically changed with video sharing sites and widely available, high-capacity digital recording devices.

With the advanced video measurement capabilities of SiteCatalyst, NHK will analyze how videos are being viewed. By doing so, NHK can gain insight into not only which programs consumers desire, but also which contribute to revenue, helping NHK to implement more targeted and effective campaigns to help optimize planning and marketing initiatives.

“The advanced video measurement functionality of Omniture SiteCatalyst was a critical element of the selection process,” said Marcus Otsuji, Japan Country Manager for Omniture. “We believe this customer win further strengthens our leadership position in Web Analytics in Japan.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact
Eric Anderson
801.722.7000 xt.1648
eanderson@omniture.com