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Offermatica acquired by Omniture
Omniture to Acquire the Industry Leader for A/B and Multi-Variate Testing
Omniture and Offermatica will join forces to provide the industry’s first and only integrated optimization suite—bringing together the essential elements of Web analytics, A/B and MVT testing and one-to-one behavioral targeting.
The combination of Omniture’s leading web analytics and on-site behavioral targeting capabilities with Offermatica’s leading A/B and multivariate testing tool will empower marketers to optimize their site at any time for any one.
Learn more—take an Offermatica product tour
Immediate availability—Omniture customers can immediately benefit from the combined solution because it has been integrated through Omniture Genesis. For more information, contact your account manager.
About Offermatica
Offermatica, headquartered in San Francisco, California, provides on-demand testing technology that supports A/B split tests or sophisticated multivariate approaches to test consumer response to real-time changes in site content, allowing interactive marketers to quickly identify the best approach to maximize conversion. Offermatica’s more than 100 clients include companies like Monster.com, ELOAN, Intuit, ESPN, Circuit City, Polo.com, Timberland, Williams Sonomoa, Verisign and CNET.
Press release
OREM, Utah and San Francisco, California – September 7, 2007 – Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced it has entered into a definitive agreement to acquire privately held Offermatica, a leading on-demand A/B testing and multivariate testing company. Under the terms of the agreement, Omniture will pay $65 million for all of the outstanding capital stock of Offermatica, including all outstanding options, warrants and any other rights to acquire Offermatica capital stock.