Test for Success

Today, it is possible, and easy, to deliver more relevant and engaging messages directly to your online visitors with Omniture Test&Target.; Use Test&Target; to quickly test different Web site design, content, navigation and campaigns. Then target specific marketing offers, products and content to different segments of visitors or individuals. Improve site conversion by catering to your visitors’ specific interests every time they visit.

Test&Target; offers Speed, Control and Automation

Speed—Quickly get from a hypothesis to an answer. You’re cutting out the middle steps. The moment you have an idea to test you can start implementing it. You conduct the test through Test&Target;’s simple interface. This ease also allows you increased frequency of testing. It’s a numbers game; the more ideas you test, the more precisely you know what works on your site and what doesn’t.

Control—Again, you’re cutting the middle steps out. The people who have the testing or targeting idea are the same ones who can quickly enact it. Marketing online is no longer a cumbersome group activity.

Automation—Select your top performing “recipes” and let Test&Target; optimize your traffic flow.

More Features of Test&Target;

  • A/B and Multivariate Testing—test which experiences or elements drive lift
  • Streamline Online Testing— With the ability to visually design campaigns, Test & Target lets marketers quickly create A/B tests or targeted campaigns right on the site. Simply pick the location, choose your content, and go!
  • Automated Predictive Learning—targeted offers are served based on a visitor’s unique interests.
  • Landing Page Optimization—find out which landing pages work best and which landing page elements matter.
  • Segment Targeting—Target content to different groups of visitors based on marketer-defined segments.
  • Easy Implementation—with little to no involvement from IT, you can be configured to use Test&Target; in a couple of hours.
  • A 360 Degree View—offline data can be passed to our real-time targeting engine for improved relevance.