Omniture Articles

Think ‘Evolutionary,’ Not Revolutionary, With Site Re-Designs
A top ecommerce company explains how they evolved to a brand new approach to website design, by testing and optimizing each change.They have learned much about consumer behavior that will forever impact future site changes and the bottom line.

Marketing In The Age Of Math
A response to the BusinessWeek cover story of January 23, “Math Will Rock Your World.�? Our thoughts? Victory is not just making advanced statistics and optimization possible for a quant, but to make it accessible to the type of person a marketer can afford to hire. Marketing lives on the back of 26–year–olds making much, much less.

How Can I Get More Traffic?
My competitor outranks me, while I am at my spending limit. How can I pay more for keywords without losing profit? The answers lie in testing and optimization to improve conversions and average order value (AOV). By our numbers, you could increase your bid by 75% or more profitably.

How To Maximize Holiday Search Spend: 7 Practical Tips From Offermatica & Fathom Online
While paid search prices have dipped slightly in some categories compared to last year, holiday traffic is far from inexpensive. Savvy marketers are fine–tuning all parts of their Pay Per Click (PPC) strategies in order to maximize revenue this holiday season. Here, the most important areas to tweak.

Do Your Home Page Tests Flop? We Know Why…
Find out why home page testing can be tricky, and how you can overcome initial testing challenges.

How Do I Cross-Sell Successfully?
Here's a secret we have learned: conversion rates drop drastically when merchants cross-sell more than one or two items. Consumers who are offered an over-abundance of information tend to block it out. It's true.

How Do I Reinforce My Promotions On Multiple Pages To Improve Conversions?
A step-by-step guide.

How To Increase Keyword ROI:
7 Steps From CMP's Michael Grover
Hankering after those keywords you can't afford but know will draw in the masses? It is not the cost per click that matters, but the cost per acquisition.

How To Begin: 5 Steps To Stop Noodling And Start Knowing
When it comes to creating a test plan, we often hear companies say, "I'm just finishing up doing a few email campaigns, and then I'm finishing up a new page design, and then I can begin testing." Getting value out of testing doesn't have to be a painful and complicated process, because all you really have to do is take what you're already doing and incorporate testing into it.

A&E; Shares 7 Testing Tips
So Young Park, Director of eCommerce and Direct Marketing for A&E; and the History Channel, is hooked on A/B testing. Here, she shares her best practices.