Partner Competency Programs

Omniture’s partner competency programs are designed to provide companies and professionals with a level of proficiency in relation to our market and products - ultimately translating into greater success for partners and their customers. The programs include options for partner companies, their professionals, and their technologies.


Professionals engaged in selling, implementing, and supporting Omniture solutions—whether customers, independent consultants or partners—should demonstrate the highest level of expertise and insight.

Professionals that pass the Omniture Certification Exam for their specialties qualify for the “Omniture Certified Professional” designation and certificate. Professionals can leverage their designations to associate themselves with an industry standard, provide better service, and ultimately advance their careers.

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Application Accreditation Program

Omniture partners interested in marketing and selling their Omniture integration or leveraging the Open Transaction Framework (OTF) for their customers are required to apply for application accreditation. This process ensures that your applications integrations with Omniture solutions will meet customer requirements, are technically sound, and are well documented and of value to customers.

Partners with integrations that pass the Omniture validation process qualify for the “Omniture Accredited Application” logo. Partners can place the logo on their corporate Web site and within marketing materials to develop industry credibility and inspire customer confidence. Existing Omniture partners should email their Omniture Partner contact to initiate the Application Accreditation process.

Authorized Partner Status

Achievements in Omniture’s competency programs are an important barometer of a partner’s knowledge and ability to deliver Omniture solutions to the marketplace.

Partners receive the “Omniture Authorized Partner” status and logo by achieving milestones in sales, certification, and demonstrated customer success with a partner’s technologies.