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Omniture First to Launch Three New Groundbreaking Technologies in SiteCatalyst™ 9.0

Posted Mar 10, 2003
These exclusive features include Visitor Identification, Segmentation and Transformation Architecture, True Fall-out Reporting and A/B Comparison Framework

Orem, UT (March 10, 20003) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex Websites, today launched the latest version of their award winning product, SiteCatalyst™. The 9.0 release of SiteCatalyst introduces three features previously unavailable in the analytics industry that immediately enable enterprise companies to gain insight into the behavior of their online customers, make educated decisions and thereby improve business processes and ROI. These features include:

  • VISTA™ (Visitor Identification, Segmentation and Transformation Architecture). VISTA is the only technology available on the market allowing for the creation of real-time segmentation of all online data. With VISTA, customers can define rules that can be used to partition data into segments and view all SiteCatalyst reports for that segment. For example, a segment can be designed to display data only about visitors who made a purchase. Another segment can be created displaying data from visitors who viewed a flash demonstration before completing registration. By understanding how data differs from one segment to another, valuable insight is gained that can be used to better channel development efforts and improve site performance and profitability.
  • True Fall-out Reporting. Expanding fall-out reporting beyond traditional sequential pathing, this feature provides conversion and fall-out reporting between user-defined checkpoints, irrespective of the users' navigation between those points. By understanding the flow of traffic through these checkpoints, Omniture's customers can now have a greater understanding of how their users get from one point to another without confining the definition of success to the limits of a predefined process.
  • A/B Comparison Framework. SiteCatalyst is the only analytic solution to help customers collect and manage data associated with an A/B testing process. This method of testing simplifies design changes by comparing site performance across different segments, versions of websites or time frames. By displaying data side-by-side and calculating the percent change, the time required to gauge the effectiveness of incremental design changes is greatly reduced.

    • Also introduced in this version is Optimum Path™ ClickMap. This innovative report superimposes click-stream and page view data on the actual pages of a site allowing for easy analysis of how customers are responding to content, placement and design. The visualization of site data in this manner opens up valuable information to customers who find traditional analytic reports intimidating.

    In combination with the other traffic, commerce, paths, segmentation and Custom Insight™ reports available in SiteCatalyst, this new version provides unparalleled technology that simplifies decision making through better understanding and analysis of customer behavior. By providing companies with an analytics tool that can address all of their online needs in an easy-to-use interface, information and real-time data can significantly impact business ROI.

    "We have dramatically differentiated ourselves from the competition by pioneering these new technologies," said Josh James, chief executive officer of Omniture. "Our customers have told us that their businesses need information in a format where they can immediately understand and act upon the information provided. With this latest release, we continue to provide easier and better ways for companies to understand the actions and behavior of online customers. It is our mission to continue to lead the industry with this type of technology. Our clients' ability to make insightful business and marketing decisions based by the information our product provides is our main objective. The result is a pronounced impact on their bottom-line."

    AboutSiteCatalyst
    SiteCatalyst is a remotely hosted web-analytics solution that enables marketing managers to see in real-time all the factors that influence the success of their online businesses. Additionally, SiteCatalyst's Custom Insight reporting allows businesses to identify any factors, especially those unique to their businesses, and receive reports that detail the affect those factors have on Website success. This enables marketing managers to better understand their online businesses and make decisions that drive ROI.

    Other Features of the 9.0 Release
    SiteCatalyst is one of the industry's most mature remotely hosted web-analytics solutions. The 9.0 release represents the culmination of more than five years of extensive development work and considerable input from Omniture's customer base of market-leading companies. Many more enhancements and innovations are included in this release, such as an Alert System, GeoSegmentation reporting, Cross-Sell reporting and Bookmark sharing just to name a few. For full details, contact Omniture at (877) 722-7088 or go online to www.omniture.com.

    About Omniture
    Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.

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