Posted Apr 06, 2004

Leading web analytics vendor sets a new standard in delivering online marketing intelligence and marketing success.

Orem, UT (April 6, 2004) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, today announced the tenth major release of their award-winning product, SiteCatalyst. SiteCatalyst 10 is a breakthrough analytics solution, delivering online marketing intelligence previously unavailable in the industry. This latest version of SiteCatalyst, released to Omniture clients beginning March 31, 2004, drives exponential effectiveness with a true enterprise-grade analytics solution.

Key features headlining this release include:

• Segmentation: Advanced Segment Insight™ (ASI) in SiteCatalyst 10 broadens and simplifies segmentation options to provide a deeper understanding of behavior. An extremely flexible and visual segmentation wizard allows full suites of SiteCatalyst reports to be created that isolate the activity of user and behavioral segments for deeper segment insight. Previously, segmentation of data in real-time analytics was only available from the point of definition forward. With the introduction of ASI, SiteCatalyst provides users with the ability to review historical data on newly defined segments;
• Value Allocation: Next Generation Participation Metrics in SiteCatalyst 10 calculate success allocation values to pages, complete paths, campaigns and more. The ability to clearly show the flow from page to page—of not just traffic, but revenue, registrations or any other “success metric”—provides action-inspiring information and prioritization of efforts based on facts, not intuition;
• Integration: The new SiteCatalyst “Open Data Platform” allows users to embrace the information external to SiteCatalyst within their SiteCatalyst reporting environment and thus get a single view of online marketing activity.

“As our clients fully embrace the online marketing intelligence available through SiteCatalyst, they are becoming more sophisticated in their needs and requests,” said Brett Error, executive vice president of product for Omniture. “Listening and responding to the problems our clients face is of paramount importance to Omniture. In fact, the vast majority of new product features introduced in SiteCatalyst are a direct response to customer needs and business challenges. We’re incredibly pleased to have again set the standard for the online marketing intelligence industry.”

In addition to these key initiatives, SiteCatalyst 10 also includes numerous enhancements that optimize the industry’s most robust and easy-to-use marketing intelligence solution including:

• Integration of success metrics into the SiteCatalyst Optimum Path engine, allowing SiteCatalyst users to determine their most ‘productive’ site paths;
• Enhanced data warehouse reporting that provides visually and modularly-built data warehouse reports;
• Foreign currency conversion that can convert sales from varying denominations to a common denomination, providing SiteCatalyst users with the ability to gauge the effectiveness of international initiatives;
• Nielsen DMA® reporting support as part of the geosegmentation module;
• And many more.

For full details, contact Omniture at (877) 722-7088 or go online to www.omniture.com.

About SiteCatalyst
SiteCatalyst is the industry’s most mature, remotely hosted web analytics solution. It empowers users throughout an organization (marketing, research, sales, line-of-business executives, etc) with critical information in real-time surrounding the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line and most importantly real-time information that quantifies and visually represents the effectiveness of website and marketing initiatives. Going beyond simple data points about historical site activity (“what happened on my site”), SiteCatalyst provides actionable information (“what is happening on my site right now”) that allows immediate action on factors that most affect success. With SiteCatalyst’s Custom Insight Architecture, any factors that can be uniquely identified about site visitors become the subject of actionable custom reports that detail the affect those factors have on Website success. Using SiteCatalyst you will better understand your online business and make decisions that drive ROI.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture’s unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.