Posted Apr 27, 2004

Web Analytics Leader adds 50 New Brands to Client List, Sees Significant Usage Increase within Existing Client Base

OREM, Utah (April 27, 2004) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, today announced another record quarter of new customer acquisition, client-use expansion and revenue growth. Quarter one of 2004 represents the 12th consecutive quarter of growth, and the sixth consecutive quarter the Company has been profitable.

Business Highlights

• New business: In the first quarter of 2004, Omniture added 50 new brands to its client base including significant adoption in key market segments including financial services, automotive, travel and hospitality sites as well as further penetration into traditional users of web analytics such as online retailers and enterprise sites;
• Existing client expansion: Large enterprise customers have embraced the in-depth analysis and marketing intelligence provided by SiteCatalyst, Omniture’s award-winning analytics solution, which has led to expansion agreements within the SiteCatalyst installed base of clients in the first quarter of 2004. These expansion deals represent an increase in the number of page views tracked by Omniture by more than 50 percent;
• Omniture’s annual user Summit: Omniture’s annual Summit—the premier gathering of web analytics minds, created to meet Omniture’s commitment to ongoing education and best-practice training for SiteCatalyst users—experienced a three-fold growth in attendance over 2003 with hundreds attending, pointing to the significant growth in the SiteCatalyst customer base as well as the broadening use of analytics within today’s complex enterprise;
• SiteCatalyst 10: In March of 2004, Omniture released version 10 of the company’s award-winning SiteCatalyst solution. Key features of SiteCatalyst 10, built to deliver extended online marketing intelligence and analysis, include Advanced Segment Insight™, a segmentation wizard that allows users to isolate and report-on specific segment activity; "next generation" participation metrics that help users visually understand the value of specific pages, campaigns and paths; and an open data platform that allows users to integrate external data within the SiteCatalyst reporting environment for a single view of online marketing activity.

"The fact that Omniture is tracking for its fourth straight year of more than 150 percent growth—while maintaining the profitability of the company—is a testament to the hard work, efficiency and passion of our people," said Josh James, CEO and co-founder of Omniture. "That employee commitment, with a laser focus on supporting the ever-growing needs of the most prestigious, demanding customer list in the industry, is driving our ongoing success and our nearly 100 percent client retention rate."

Mr. James concluded, "Our plans for continual investment in technology innovation, in expanding training and educational opportunities, and in our strategy for developing key technology and service partnerships, will continue to drive Omniture’s momentum through 2004 and beyond."

For more information about Omniture and SiteCatalyst, please visit www.omniture.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture’s unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM, Hewlett-Packard and VeriSign.