OREM, Utah (July 2, 2004) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, today announced that it was among the select companies that Forrester invited to participate in its June 2004 Forrester Wave™ report, “Selecting a B2C Site Analytics Product.” The report evaluates how web analytics vendors serve marketing megasites. In this evaluation, Omniture was cited as a leader in overall “Selecting a B2C Site Analytics Product.” The findings were based on Omniture’s current offering in the space—its award-winning SiteCatalyst product; the company’s marketing and technical strategy; and Omniture’s market presence, based on financial health, installed base and partnerships.

The Forrester Wave is a research graphic built on an open methodology and a straightforward algorithm that exposes vendor scores, key attributes and weightings in an interactive spreadsheet. The Forrester Wave spreadsheet and scorecards are available online at www.forrester.com.

In addition to scores of 3.9 for product capabilities and 3.3 for strategy, Omniture’s score in the Market Presence category was notably higher than that of competing products. This category evaluates the companies’ influence in the market—and likelihood of exerting that influence in the future—including financial health, installed base, marketing partnerships, and geographic reach. Over the past 12 months, Omniture has experienced record customer adoption and continues to own the highest customer retention rate in the industry.

“Omniture’s enterprise customers are managing websites that, because of their complex functionality and business objectives, represent a microcosm of the Internet,” said John Mellor, vice president of marketing at Omniture. “From retail to media, financial services to customer support, SiteCatalyst is the only web analytics solution that can address the unique needs of the largest, most complex and most innovative sites on the web. In addition to this robust functionality, SiteCatalyst offers an intuitive interface, unprecedented flexibility and ease of use that supports the needs of a wide variety of constituents within an organization. These factors all combine to make us the leader in our market, as evidenced by the Forrester Wave criteria ranking.”

SiteCatalyst, the industry’s most mature remotely-hosted web analytics solution, captures, collects, and organizes real-time information about web site visitors that enables managers and executives throughout an organization to see, in real-time, all the factors that influence the success of their online businesses. In addition to Optimum Path™, the industry's most advanced path analysis engine, SiteCatalyst offers ground-breaking online marketing intelligence functionality including Advanced Segment Insight™, a segmentation wizard that allows users to isolate and report-on specific segment activity; next generation participation metrics to help users visually understand the value of specific pages, campaigns and flows; and an open data platform that allows users to integrate external data within the SiteCatalyst reporting environment for a single view of online marketing activity. SiteCatalyst features an interface that is customizable and easy to use, giving access to real-time information anytime, anywhere over the Internet.

For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com www.omniture.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture's unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Wal-Mart, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.