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America Online Selects Omniture To Provide Web Analytics
OREM, Utah (August 23, 2004)
Omniture, provider of the most mature and comprehensive technology for web analytics, today announced that America Online, Inc. has selected Omniture's state-of-the-art hosted web analytics solution, SiteCatalyst™ to provide analytics across all of AOL's worldwide properties and services.
AOL, in an effort to provide the best experience possible for users and advertisers, evaluated many web analytics solutions for integrating the various facets of its online business. After reviewing many vendors, including WebSideStory, Coremetrics and WebTrends, AOL chose Omniture's SiteCatalyst. SiteCatalyst provided real-time, actionable data from every corner of the business, yet was user friendly enough to be adopted by a variety of job functions and user levels across the company. Additionally, only SiteCatalyst allowed for the integration of both external data—aggregated attributes such as pricing plans and download times—and real-time usage information within one solution for an enterprise view of activity and segments.
According to Eric Eichmann, senior vice president, inventory, planning and operations at AOL, "After an in-depth review, it was clear that Omniture had the proven experience in supporting the needs of an enterprise of AOL's size and diversity while respecting the stringent privacy standards in the AOL Privacy Policy. Omniture's SiteCatalyst is sophisticated, customizable, highly scalable and will help us raise the bar in providing users with the best online experience and partners with critical real-time feedback and analysis."
"AOL is a leader in recognizing that the power of analytics extends far beyond measuring shopping carts on retail sites. There are much more crucial metrics to be considered—like how the interaction of their various online products leads to customer conversion and retention," said Josh James, chief executive officer at Omniture. "When you consider that AOL is a microcosm of the Internet, we are sending a very powerful message to companies of all sizes that the on-demand delivery available from application service providers (ASP) is mature and ready for prime-time."
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc.. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture's unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Wal-Mart, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.
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